Get ready to get hot – a Spanish case with an ROI of 91.82%
For many Spaniards, gambling on mobile devices has become not only entertainment but also a way to earn money. The popularity of such games due to their ease of use, colourful design, variety of activities and the ability to participate in full-fledged tournaments with other people. Therefore, the One Partners team decided to test the strength of this geo with the Malina Casino offer. How was it? Read in the case)
Summary:
- Offer: Malina Casino | Android / IOS;
- Geo: Spain;
- Platform: Facebook apps;
- Test period: 15.05-15.06.2024;
- Expenses: $5271,88;
- Income: $10112,76;
- Profit: $4840,88;
- ROI: 91,82%.
Can't wait to get a hot Spanish offer? Write to One Partners managers now!
Case statistics:
Choice of geo:
Spain caught the attention of One Partners experts due to the significant interest of locals in online gambling and betting. The country is also a key member of the European Union and attracts millions of tourists.
Mobile gambling has won the hearts of players in Spain, attracting more and more users who want to try their luck and make money sitting on the sofa. The widespread use of smartphones allows Spaniards to gamble anytime and anywhere. Mobile apps offer a variety of games, from casino classics such as poker and roulette to modern slots and lotteries.
Regulated legislation provides a safe environment for players, increasing trust in online platforms. Spain is a country with a constantly growing economy and high tourism revenues. It was a great place to launch an advertising campaign and attract Malina Casino.
You can find out more about searing Spain from the One Partners managers!
Traffic source:
As the number of internet users in Spain has reached more than 85%, it can be concluded that a lot of Spaniards are on various social networks. For example, the most popular of all are Facebook, which covers 89.4% of the audience, Instagram - 4.5% and Twitter - 2.92%. The source of traffic for the ad campaign in Spain was Facebook. The use of this platform made it possible to maximise efficiency by reaching a larger number of the target audience.
Creative selection process:
Based on a detailed analysis of the Spanish market and target audience, we developed several concept creatives aimed at men aged 25 and over.
We mainly used people's live reactions to winning big sums. This way we showed what feelings our leads would be overcome by if they register and play the game.
Example of the creative:
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How did we set up our ad campaigns?
When launching ad campaigns for Spain, the One Partners team decided to use the apps of our partners WWA. The main platform was Facebook for the Android 12+ version. The target audience was men aged 25 and over.
Basic parameters of the ad campaign:
- Paid Target: FTD;
- Payout: 100 EUR;
- Minimum deposit: 10 EUR.
Restrictions:
- It is forbidden to specify the amount of minimum deposit in creatives;
- Multi-accounts, fraud, chargebacks;
- Capital overflow;
- Misleading, motive and use of famous persons in creatives;
- Changing the source of traffic without consent;
- Targeting individuals under the age of 25;
- Using media personalities, athletes, politicians, singers, bloggers, etc.
Conclusions:
The launch of an ad campaign in Spain was able to show quite pleasing results for the team. After a month of launch, the ROI reached 91.82%. These successful indicators once again prove the correctness of the chosen strategy of the One Partners team.
