Push.Express Overview – A push notification service for Android, iOS, PWA applications, and websites with maximum efficiency
Push Notifications as a Tool to Improve Retention
Mobile applications, both native iOS and Android, as well as PWAs, are actively used by traffic arbitrage specialists and product owners themselves. Advertising for these mobile applications is becoming increasingly expensive and complex year after year.
In this context, it is even more critical to maximize the use of the existing audience. As a result, increasing attention is being paid to retention campaigns, both for retaining users and reactivating those who have left.
Push notifications are an excellent tool for solving retention tasks. Over 90% on Android and 45% on iOS users permit push notifications, making it essential to use this potential wisely.
This is where Push.Express comes in—a service that helps send push notifications with maximum efficiency. Push.Express allows you to build strategies, test any hypotheses, and conduct A/B tests of funnels and push notification texts.
Push.Express is a powerful tool for user retention (LTV), increasing conversions (NGR), and boosting engagement.
Challenges in Setting Up Push Notifications
Like any tool, push notifications should be used wisely. Frequent or irrelevant notifications can not only irritate users but also lead to notifications being disabled or the app being uninstalled.
In practice, retention departments often send push notifications based on a "gut feeling" or instructions from management without conducting in-depth analytics to identify the most effective push funnels.
Push.Express is designed to solve these highly delicate and complex tasks.
How does it work?
There are two options:
- Self-Setup of Push Notifications
- Turnkey Push Campaign Setup by the Push.Express Team at No Cost
Self-Setup of Push Funnels in Push.Express
Simply register, install the SDK in the app or website, and you will immediately have access to all the platform's features.
An intuitive interface, detailed instructions, and technical support will help you quickly master the service, even if you've never used similar tools before.
Turnkey Push Campaign Setup by the Push.Express Team at No Cost
The Push.Express team studies your product, reviews your current push notification results, and, in agreement with you, will build push funnels for you at no cost. They will conduct A/B tests, agree on texts, and determine the frequency of sending notifications.
As a result, you will receive well-optimized funnels: the most effective sequence and frequency of push notifications considering geo, device languages, offers, etc.
Push.Express for Traffic Arbitrage
A distinguishing feature of the service is that it is also well-suited for traffic arbitrage.
Among the clients are well-known arbitrage teams, large app stores, including PWA app stores.
Push.Express's API allows stores to configure push notifications and view sending statistics from their own dashboard.
Moreover, in Push.Express, you can set up a single scheduler when working with a large number of applications. Thus, push campaigns are configured once and then automatically sent to all existing and future applications.
Grouping applications, for example, by verticals like dating/betting/igaming, allows you to work in one account across several verticals.
Push.Express Benefits
- Push notifications by local time;
- Event support (registrations, deposits, etc.);
- Auto-pushes after events;
- One-time sending in the future (for push notifications tied to sports events, holidays, etc.);
- Deep analytics with grouping and filtering by any parameters: applications, countries, push campaigns, push texts, device languages;
- Statistics breakdown by periods for convenient analysis;
- A/B tests;
- PUSH.express SDK (Kotlin, Swift, Unity, Flutter, PWA/Web);
- Integrations with popular app stores;
- Push automation through any existing tools: OneSignal SDK, Firebase, APN (Apple Push Notification Services), and any others.
Pricing
Upon registration, each user receives $15 on their balance, enough for 7.5k installations. If necessary, you can request additional free test balance from technical support if your installations exceed 7.5k.
Using the promo code AffCommunity, you will receive an additional $50 on your balance for the first successfully added application to the system.
Additionally, the service offers discounts of up to 45% depending on volumes.
Test the Demo Profile Now
Explore the service's functionality right now:
- Log in to the [Demo account] with pre-filled pushes, applications, and up-to-date sending history.
- You can also download the [Demo Applications] to your devices and test push notifications and sending analytics.
Official website of Push.Express
