ROI 140.95%: a hot figure from Portugal
The Joker8 offer shows that the summer in Portugal was really hot: ROI reached 140%! And this is not a coincidence. We have carefully studied geo and target audience to give you the exact recipe for success. So, keep an eye out, because the One Partners team will reveal all the secrets of success right now.
Summary:
- Offer: Joker8 | Android / IOS
- Geo: Portugal
- Platform: Facebook apps
- Test period: 01.06-20.06.2024
- Expenses: $7820,35
- Income: $18842,96
- Profit: $11022,61
- ROI: 140,95%
Act now: the One Partners team is always ready to help you launch your ad campaign!
Case statistics:
Choice of geo:
Portugal is a country on the Iberian Peninsula in southwestern Europe with a population of approximately 10.03 million people. The official language is Portuguese and the currency is the euro.
The country's largest city, Lisbon, is the capital and a major economic, cultural and political centre. Other large and important cities include Porto, Braga, Vila Nova de Gaia, and others.
Gambling in the country is legal and consistently regulated by the Serviço de Regulação e Inspeção de Jogos (SRIJ). Thus, the legalisation and popularity of gambling among the population creates favourable conditions for attracting traffic in this industry. Despite the high taxes on bets (up to 44%), the Portuguese gambling habit can be envied: the country's entertainment industry is booming.
Traffic source:
A significant number of Portuguese people use the Internet: this figure reaches 84.5%. Social media is an integral part of Portuguese life, as is gambling. Facebook is the undisputed leader here with 71% of the population using it. Other social networks are not as popular: even Instagram is almost 60% behind.
So, the choice is obvious: the only way to attract the most interested people in Portugal is through Facebook.
Creative selection process:
The most effective creative is the one that captures the eye and evokes emotions. Vivid images or short videos that instantly grab attention are ideal for engaging social media users who are not used to staying on one piece of content for a long time. It is also worth choosing creative that will make the audience a participant in the process, for example, free spins animation.
We recommend using Portuguese in your creative, as it is the official and most widely spoken language in the target country, which will ensure that every user understands it.
An example of a creative:
How did we set up the advertising campaigns?
The campaign was launched using the WWA app. After collecting data and careful analysis, we decided to focus on the following target audience: men aged 25+. Facebook with Android version 12 was used as a placement.
Please note that this offer works not only for Portugal, but also for other geos.
- Paid target: FTD
- Geo: GR, ES, IE, IT, PT.
- Minimum deposit: 10 EUR
- Baseline: 10 EUR
- Prohibited:
- Motivated traffic;
- Setting the amount of the minimum deposit in creatives;
- Multi-accounts, fraud, chargebacks.
Conclusions:
Legalised gambling and the Portuguese love for it make this a tasty morsel, and the popularity of Facebook allows you to choose your sorts without thinking twice. A good example is our case with an ROI of 140.95%. So, next time, we advise you to consider Portugal for a potential offer.
Make your dream launch together with One Partners to achieve the same great result!
