How to steadily earn money on Telegram channels?

How to position Telegram channels correctly? What increases the effectiveness of advertising campaigns? Why analyze statistics? Answers to these and other questions can be found in today's review.

The main tool for many Telegram channel owners who make purchases or manage advertising campaigns on a regular basis is Telemetr. Alternatively, some managers use the TelegaIn or Tgstat exchange.

The main advantage of these online projects is the availability of functionality for:

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• viewing important indicators of channels of different themes and categories;
• analyze and study in detail all previously sold and purchased advertising spots;
• calculating the profit from online advertising campaigns.

The above are the main options, but not all of them. To get access to other functions, you need to purchase a paid version. According to experts, you should use the paid version only if you realize that the software will work on a regular (daily) basis and is guaranteed to bring income.

Do not exclude from attention such an important organizational moment as the formation and filling of tables, where all purchases will be taken into account and record the results of posts.

Each topic is characterized by the presence of a unique CPM, that is, the cost of 1000 views. For some projects this indicator is only 1.5$, and for others - 10 dollars. If you analyze the number of views for the last day, you can calculate the cost of advertising space.

Let's assume that advertising will be placed in the 1/24 format (the post will hang for one hour in the top, will not overlap with the channel's material) and it will be in the feed during the day (24 hours). The channel is viewed 6-7 thousand times per day. Such advertising publication will cost from 25$ to 30$ with CPM equal to 4$. Depending on the actual content plan, there can be 2, 3 or 5 such publications in the feed.

There is one more aspect that deserves attention. It is important that the audience is involved in all the actions happening on the channel. It is good if visitors will often forward material, read posts not older than a few days. Telemetr has a special ER indicator that displays the level of engagement.

Not only user comments, but also the reactions left behind are of great importance. Many owners, in order to attract attention to their project, announce its closure. This motivates users to look at the channel and figure out the reason why the channel is being closed. It is worth noting that more than 95% of visitors will not check the validity of such statements. They will scroll through the branch and if they don't find anything interesting, they will return to the previous channel. This creative approach allows you to increase the volume of advertising.

How to select Telegram channels for publishing advertising posts?

Channels are selected depending on the topic and the content published in your feed. Attention should be paid to those projects where there is a steady increase in traffic (data in this case is highlighted in green). Additionally, you should analyze the quality of traffic. For example, if the channel has about 145,000 subscribers and for the calendar 30 days he had an increase of 1,000 users, then such a channel is better not to use to buy advertising. Especially if relatively recently you have already bought publications there. The fact is that the audience of such a channel has not been updated, and he himself “treads” in the same place.

As mentioned above, audience engagement (audience activity) is quite an important factor. Places for advertising can be taken if the audience activity is present on the channel, and the ER indicator is at least 10-15 units.

If you have contacts to contact about advertising, you should send an email to the admins. In the letter it is recommended to ask about the next dates, leave a link to your channel, provide an advertising post. In case of approval, ask to publish a special link to track statistics. Take into account, many channel owners indicate the cost of advertising publications at random.

How to track statistics in Telegram?

You can create an unlimited number of timed invitation links on a channel. For each channel that has been selected for integration, a separate link must be created and entered into the table. The amount that was paid for the publication should be divided by the number of people who signed up. As a result, you can calculate the cost per subscriber and compare it with the data obtained from other channels. In this way, you will be able to choose the channels that are best suited for cooperation.

Read more current news about Affiliate marketing in our blog.