How to competently launch in plus cryptocurrency with Google Ads
Launching the campaign itself is not a difficult task. It is difficult to ensure stability without draining most of the money on consumables.
In this article, we will share valuable tips that will not only reduce the price of a lead, but also to last in the market, without resorting to the help of schoolboys and freeloaders.
Working with advertisements
Before you start creating ads for the main crypto offer, you need to run your Google account (this topic is described in another article on our site). This process should be secured as much as possible.
To promote the broker, we use the same campaign as for the run. There we start actively spamming promotional materials with advertising descriptions and headlines.
After getting approval through the cloaca, we can link the final offer. For this is suitable Hoax.Tech, Cloaking.house or others. How to use them you will find on the pages of the respective services.
Immediately, you can make changes to the black ads - enter GEO and / or add a language.
Thus, we already have two ads. The black one will be displayed very soon. Our next goal will be to increase the daily budget with a period of 8–12 hours by 20-30%, but it is always better to play with time intervals.
Working with keys
After the first twenty-four hours of black ads we move on to adding thematic keys for our offer - if you promote Forex, it can be “start investing, ‘platform for profitable investments’, ‘investments’, etc.
Here it is worth paying attention to the keywords that have an exact match. The word “investment”, in turn, has a wide range of values, which can lead to queries like “free investment” / “investment without investment”, thus attracting unwanted customers. Therefore, it becomes crucial to customize the display.
You don't need to completely remove the keys used during run - just pause them.
Every day create 5-10 new keys (how to do it read here), and untargeted or irrelevant stop.
When all the words are set and black starts working without a hitch, you can turn off the first ad that was created to run.
Then continue to raise the budget to the desired amount.
Managing an advertising campaign
But there's more to it than that. If you relax, be prepared for stop words to simply eat up your entire budget. What it's about:
Google Ads has an option to track queries by keyword. If you find phrases like “internet earnings without investment” or “free Tesla shares”, throw them on the stop list - you can't hope to get a deposit from such traffic.
Without testing and adjusting costs, it is almost impossible to reach the right audience. Although there are exceptions, it's rather rare.
If you have done everything correctly, then in 5–7 days you will have a fully adjusted campaign in your hands with a packed list of keys and stop words, which will allow you to work effectively and for a long time.
Conclusion
Once you have a Google account, don't run out to launch with “made $200 million out of $200” creativity.
Run your ad account first and follow our recommendations.
