ROI 113.65%: a Brazilian case study in the rhythm of the carnival

Offer seemed to be a tasty morsel for the One Partners team, so we could not miss this opportunity. And we did: read our success story in the land of carnivals and jungles below.

Summary:

• Geo: Brazil
• Platform: Facebook apps
• Test period: 20.09 - 09.10.2024
• Expenses: $4923,99
• Income: $10520,00
• Profit: $5596,01
• ROI: 113,65%

Do you want to launch in Brazil? Our managers are ready to reveal all the secrets

Case statistics:

Choose of geo:

Brazil is a large country in Latin America with a population of approximately 214 million. Portuguese is spoken here, Spanish to a lesser extent, and the currency is the Brazilian real. The capital is Brasilia, and other major cities are Rio de Janeiro, São Paulo, Salvador, etc. The majority of the population lives in cities. The average income here is about $500 per month, and the country is classified as Tier-2.

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Internet speed is average, and most users access it from mobile phones (97%). The country is quite digitalised, and online payment methods and online shopping are popular here. Moreover, in 2023, a law was passed to legalise betting and online casinos, which had a positive impact on the quality of media buyer’s work with this geo. In this geo with not very high incomes, it is worth focusing on the opportunity to get a lot of money: people want to get rich quickly and without effort.

Traffic source:

Facebook is currently the most popular service in Brazil (about 40% of the population uses it), followed by Pinterest and Instagram with 21% each. The Internet is widespread, especially mobile. Interesting fact: Brazil is the absolute world leader in the daily use of mobile devices (on average, a Brazilian uses a smartphone for more than 5 hours a day), so the main type of traffic here is mobile devices.

So we chose Facebook as the most popular social network with a high level of audience engagement.

Creative selection process:

As we have already mentioned, the main motivation for playing Brazilians is the desire to get rich, so it is worth starting from this. Nevertheless, the middle class often plays for fun. The creo language should be Portuguese, but Brazilian Portuguese - it is best to involve a resident of the country who is fluent in the language. Brazilians love local holidays and big events like carnivals, so you should tailor your creatives to these events. 

Bright creatives with heraldic symbols or colours of the cultural code or flag usually go over well. Please note that you should not use purple, as it is the colour of mourning. As always, it will be good to attract attention with free bonuses and unique offers, success stories and positive reviews. You can use images of local beliefs associated with good luck, such as tigers, rabbit's feet, red pepper combined with a flag, etc. It should also be borne in mind that from 14 to 17, Brazilians have a siesta, and they rest.

How did you set up the advertising campaigns?

When launching the advertising campaigns, the team turned to WWA, and, without any surprises, they chose Facebook for placement, targeting Android 12+ users. Interestingly, the ads were targeted at an active audience of 23 years and older, ensuring that they reached those who were ready to play.

Main parameters of the ad campaign:

Not paid: fraud, motive, missile, schemes, traffic with zero activity, duplicates, disambiguated and self exclusives.

Prohibited:

• motivated traffic;
• specifying the amount of the minimum deposit in creatives;
• multi-accounts, fraud, chargebacks.

Conclusions:

As you can see, a successful bet on Brazil is possible, and if you take into account all the peculiarities of geo and thorough preparation, it is inevitable. It should be borne in mind that casinos are loved by both women and men, who are ready to spend different amounts of money on them either to win a large sum or to enjoy the game. It is worth adjusting to the rich local traditions and lifestyle.

Master new geo - contact One Partners managers for help