How to get around Apple’s 30% commission when running ads on iOS
When promoting advertising content, a webmaster is always faced with a huge number of obstacles - the threat of blocking, cost optimization and maximum cost reduction. With the introduction of any unforeseen cost item, the business begins to balance on the edge of profitability. Any fee hits the pocketbook. The customer is never thrilled with an increase in the cost of services.
Apple has brought an unpleasant surprise - an unconditional commission of 30%. Provided that the promotion is made from iOS devices. Downloaded an application on your iPhone or iPad? - you are forced to pay a commission of 30%. This measure severely limits competitive opportunities. But the good news is that you can bypass this restriction.
What is a 30% commission?
The iOS platform has always been suspicious of ads that pass it by. In particular, the revenue generated by Facebook Ads. According to Apple, you are using our resources and platform. Therefore, you are obligated to share a portion of the profits. The tax was initially imposed on all accounts and users in the US jurisdiction. The company did not further disclose the list of all regions and countries. But there is an understanding that by the end of this year, advertisers of any jurisdiction have to pay the said commission. This is confirmed by the actual data. Users from all over the world have noted the widespread introduction of the fee. The fee is charged when a Facebook app (including Instagram) is downloaded from the iOS store.
The platform has set some peculiarities of charging an unconditional commission of 30%:
- previously, the amount was deducted automatically. Now it is necessary to replenish the account, including the declared fee to write off in favor of iOS;
- the rules apply only to promotion from those devices that were downloaded directly from the Store. In case the user uses another channel of promotion - the restriction in the form of writing off the commission does not apply.
The last point provides opportunities to bypass additional costs and get significant savings among competitors.
How to avoid paying a commission?
You can't ignore Apple devices. The market share is too high and the opportunities for a webmaster are too great. But there is a solution! And the solution is offered by Meta. Apparently, it does not seem fair for the company to limit its users with a commission. Please note that by following these tips, you get absolutely legal Meta recommendations - without the risk of being banned or facing other restrictions.
We will deliberately not give advice on switching to other platforms - Android, for example. We'll leave the force of habit and convenience of iOS as a priority for now:
- Do Facebook booing in the browser. Don't use the iOS store app.
- You can equally successfully use the desktop version or your iPhone's mobile browser.
- Meta emphasizes - booing from the browser has the same effect as booing done from the app. There are no limitations or advantages.
Use Meta Business Suite - download the application directly to your computer. Accordingly, ads can and should also be created in Meta Ads Manager.
