Why shorten online links?

Shortened links not only look more attractive, but also have a number of advantages. You can use them to bypass the length limit when running a post on X (Twitter) or hide something in the link.

Short links are used in the following cases

1. Many organizations cut links to make it easier to place in various printed materials. They also use QR codes for this purpose. Users make passes on such advertising more willingly.
2. Webmasters often use utm-tags during promotion to fix the results and to perform analytics. However, too long links cause suspicion among users, so it is desirable to reduce their size.
3. Many online services of short links allow customers to obtain additional statistics, with the help of which you can later optimize advertising campaigns.
4. Also with the help of this method you can mask referral links, which visitors to forums may consider too biased and ignore.
5. CNC URL generators help to make links easier for people to read and more memorable.
6. Creating short branded links helps make your ad more clickable. According to statistics, this approach increases clickability by an average of thirty-six and a half percent.

Thus, short links have many advantages. They provide more opportunities to analyze data, are more trustworthy and user-friendly.

When is it better not to shorten links?

In some cases, shortening links is not only useless, but even harmful. For example, short links are viewed with suspicion by email services that cannot track where they lead. For this reason, emails often end up in the spam list. When distributing links to important pages of an online resource, it is better to use full URLs, so that the link will remain working even if the service is shut down

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Also, short links lack keys, which can lead to weakened SEO optimization. On visuals, if possible, it is better to replace a short link with a QR code to improve usability.

What are the dangers of shortening links?

Shortening links can be dangerous for users as follows:

• Attackers often use short links to redirect inattentive users to pages containing dangerous or malicious content;
• short links can be used to disguise a downloader that downloads malicious software to a user's device after a click;
• short links can also be used to disguise the domains of scams and other Internet resources that have been found to be involved in data phishing or other fraudulent activities.

Problems webmasters may encounter when using short links:

1. “Dying” of some links due to the closure of services or the end of their life cycle.
2. Lack of link mass in search engines.
3. A great risk of getting when mailing in mailing services of restrictions.

How to generate income by reducing links?

Not everyone knows that converting links allows you to get good money on the Internet. Conversion has its pros and cons. Businessmen additional advertising for buyers should preferably be avoided, so as not to demonetize traffic in this way.