What sources and GEOs can be used to run sweepstakes with

Many people think that sweepstakes are not suitable for earning money. This is because of low conversion rates and small payouts that do not cover the costs. Affiliate networks would not contact sweepstakes offers if everything was very bad. With the right approach, you can regularly get into the plus side and make money.

The article has answers to popular questions about sweepstakes shedding, useful tips. There are insides about which sources are recommended to work with to achieve good results.

What sources of traffic are used?

Sweepstakes referrals are designed to work with multiple traffic sources. Each source requires detailed consideration.

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Push traffic

This type of traffic can be created independently or purchased. In the first case, a database collected with the help of scripts is used. It takes a lot of time to collect information, but the results pleasantly surprise webmasters. At the beginning of the slow process, conversion, as well as clickability, often does not reach the desired parameters.

Aggressive advertising is not very effective, and for a long-term campaign, a soft approach will fit perfectly. If you compare the source under consideration with social networks, the quality of traffic will not be as high.

Social networks

In social networks, specialists fine-tune targeting, select the appropriate target audience. Many popular social networks allows you to find suitable solutions for any vertical. Working with social networks is based on knowledge of frequently changing algorithms and strict moderation rules. For effective advertising, there is no problem with moderation.

Pop-under, pop-up formats

Formats will be effective in case of a limited budget. These traffic sources have been around for a very long time, but even today they remain relevant in different verticals. Sweepstakes are not considered an exception.

Email distribution

Email newsletters are often used to promote offers, which help to attract users. To send emails, you need to get a database of email addresses. This database can be purchased or collected on your own. Users trust letters with useful content that are well-thought-out.

Using native advertising

Ads are placed on thematic sites, which gives a good result. Native ads definitely do not cause negativity in the readers. Any themed pages can offer users something interesting and original.

Domain traffic

Webmasters do not use domain traffic very often, but the source gives optimal volume. At first, the user gets to the wrong domain or to a resource with an expired term. Then the visitor will be redirected to the landing page. The advantages of the method are low competition, easy optimization and campaign setup.

Using chatbots

Chatbots are very popular in messengers, social networks. First, a specialist creates and promotes a group. The data of the participants of this group goes into the chatbot database. Then users receive offers to participate in surveys, drawings. After fulfilling the specified conditions, the visitor will be able to follow the link to the swipe page.

Advertising in Google

When setting up advertising, there are difficulties, because the search engine Google does not correctly consider sweepstakes. If the rules of the site are violated, it is difficult to achieve the desired result, but the content can pass moderation.

You need to choose the right traffic source. The complicated process of passing moderation and whether some tools are required is of great importance.

Choosing a GEO

An important factor in choosing a GEO is the characteristics of a particular country and its citizens. Such characteristics are necessarily taken into account:

• the presence of different bank cards;
• the popularity of mobile gadgets and the extensive internet network;
• how the Internet industry is regulated at the legislative level;
• other features that affect the perception of advertising offers;
• buying behavior shaped by climatic conditions.

High payouts in the swipe industry are given by traditional GEOs. These include Australia, America, Sweden, Germany, Finland and some other countries.

The selective audience will like high quality content. Loyal and regular customers can be found in the listed countries, as well as in Thailand, Brazil. It is recommended to conduct testing in a specific GEO to find the most effective ways.

Using the funnel for swipes

A webmaster goes through several stages in the process of creating an effective sales funnel. The all important stages are:

1. Researching the methods that competitors are using. The webmaster will avoid mistakes and find the most successful strategies.
2. Creating Creativity. A/B testing is conducted to determine the most effective solutions.
3. Conducting an analysis of the target audience. This is necessary for the specialist to be able to create relevant offers.
4. A clear connection between the elements of advertising. It is necessary to build a link between the offer, creativity, landing page and the pad.