Traffic loss: causes and solutions

For every webmaster, the question of why the number of clicks and traffic decreases will be relevant. If a webmaster loses potential profit, it is necessary to find the right solutions. To reduce traffic losses, you need to use the most effective ways. Losses in affiliate marketing are an integral part of the work.

Traffic losses: the main reasons

Losses occur in certain situations. We will consider how and in what ways you can avoid trouble. Losses happen at any stage of work. Experienced webmasters talk about such main causes of traffic loss:

1. Automated clicks by bots. TDS to filter bots will be effective.
2. Server latency often slows down data transfer. To solve this problem, it is recommended to use servers that are close to the target region.
3. Poor internet connection quality. It is poor internet quality that provokes traffic loss and slows down the transfer of click information from users.
4. Many traffic sources, as a result of which the tracker does not register new clicks.
5. Presence of problems with the domain. If the domain expired, traffic data is lost.
6. Some affiliate networks ignore the webmaster settings and take into account only unique transitions or multiple clicks. This feature should be taken into account when choosing any affiliate programs.
7. Dispersion of site visitors. Loss of traffic starts when the user does not complete the action. The result is the deterioration of the statistics of affiliate programs.

If you are still undecided about the choice of affiliate networks, our team has already selected the best networks in this section.

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When losing traffic, you should pay attention to the percentage of losses (allowed up to 10%). If the losses are from 20%, the webmaster needs to carefully check the tracker settings and assess the performance of links. An important stage of work is to check the conversion funnel.

In Asian and African countries, at least 30% of clicks are often lost. This situation happens because of the specifics of GEO, redirects. An advertising campaign can pass without financial losses, even with large traffic losses.

Ways to reduce traffic losses

Losses can be reduced by using effective methods. These are such popular ways:

• careful analysis of traffic source statistics. If some sources contribute to traffic losses, you should completely disable or reconfigure them. It is recommended to check the efficiency of all sources;
• using the TDS system designed to filter online bots. The TDS system will help the webmaster to identify and implement bot filtering. TDS will be a useful tool to prevent misrepresentation of statistical data;
• fast loading speed of web pages. By optimizing the page load speed, it is possible to keep the visitor on the landing page. A landing page, like a tracker, should be located close to the region of the target traffic;
• proper ad campaign setup. Ad campaign settings can reduce the number of clicks. Advertising creativity may not appeal to the target audience. It is imperative to make sure that the links direct the site visitor to take a targeted action;
• optimizing and setting up an affiliate program's landing page. A poorly optimized landing page will definitely not increase the number of visitors. It is possible to create your own “fast” landing page that will match the target audience's requests.

Trackers with the system TDS look for THERE.

Specialists say that small losses of traffic - this is a standard phenomenon. To reduce such losses, it is necessary to track the effectiveness of the lending and servers, as well as the advertising campaign. Only by carefully analyzing the advertising strategy can potential problems be prevented.