Features and advantages of using teaser networks in affiliate marketing
Teaser networks are used in affiliate marketing. This inexpensive and effective tool allows specialists to organically increase traffic volumes. What is it, and what is the benefit for arbitrageurs? How to choose a popular platform? Let's consider the answers to all the questions.
You can find more teaser networks at AffCommunity in the section “Ad networks”
Features of teaser networks
The attention of users is attracted by such advertising, which is characterized by enticing headlines and placed in special blocks of the site. We are talking about teasers. Teaser networks are designed to work with advertising campaigns. Advertisers receive targeted users and payment for a click on the ad.
Ads are placed near informational content on the site, which does not contain advertising context. A thoughtful approach allows arbitrageurs to concentrate traffic. Affiliate sites are the main source of traffic for teaser ads. The greater the number of sites, the more interesting the audience. You need to look at the volume of the audience, as well as its quality. Teaser network in targeting is considered the most effective when it brings targeted traffic.
Some new teaser networks do not always give high quality traffic. For this reason, it is better to use reliable and safe platforms for advertisements. Users get extensive statistics, and advertisers get optimal conditions of cooperation.
Teaser network acts as an intermediary platform between the arbitrageur and the owner of the site. Arbitrageurs receive traffic, and the webmaster can earn money on advertising clicks. The level of income of the advertiser depends on both actions taken by users and transitions. Revenues increase if you buy goods/order services, and affiliate marketing improves.
The teaser network is used by both owners of online resources and advertisers themselves. After adding sites to the platform, their owners receive a code of advertising. These ads can be placed on the sites to increase earnings. Advertisers receive high-quality traffic through the teaser network. The peculiarity is that the process of placing advertisements is simple and clear, and a centralized database of verified online sites is used.
Teaser advertising: pros and cons
From analogs, popular teaser advertising is distinguished by a number of advantages. The main advantages are:
- Minimal financial investment. The cost of 1 click starts from 10 kopecks, and in the contextual version of the price is much higher.
- Thoughtful payment model. Customers pay money only for clicks on ads. The price of clicks is strongly influenced by the CTR and the content itself.
- Easy customization. Teaser ads with a simple interface can be set up even by beginners in targeting. There are no difficulties and problems with the setup of advertising.
- Maximum audience coverage. Arbitrators get more than a million displays of ads for 1 day. The coverage of the audience will be very large.
Each type of advertising has some disadvantages. Before pouring money into the teaser network, you need to pay attention to such disadvantages:
- problems in selling products of the premium segment. Expensive products are quite difficult to promote with the help of teaser advertising, which is designed to make impulse purchases;
- traffic from bots. If the site has installed programs for traffic spoofing, there will be no good results. In this case, the budget for advertising will simply be wasted.
The option is not intended for narrow-profile companies. Teaser advertising does not give the desired results for a narrow CA. Different ad blockers prevent teaser ads from working effectively. AdBlock and similar tools check everything in detail, and sometimes even eliminate ads from the pages of the site.
Who can use teaser ads
Not all advertisers will suit this option. Teaser advertising will be maximally effective when it is necessary to quickly sell any typical goods. In virtual stores are well sold items of small electronics, goods for women, accessories and others. Teasers give the desired results even with a small budget. In contextual advertising, competition is very high, and the result will not always be good.
To promote beauty products, you can safely use teaser advertising. Well advertised popular products, folk medicine recipes, various means for weight loss and dietary supplements. To promote products you can invite bloggers, celebrities, experienced doctors. People will quickly spread information about the products that are advertised.
In most cases, teaser advertising will not be effective in promoting unique and highly specialized products. For example, computing equipment will not sell well. To sell such goods, it is better to choose contextual advertising, which allows the specialist to immediately find his target audience.
