How to Deal with Google Update and Regain the Site’s Position?

Navigating Google’s algorithmic maze: a survival guide for affiliates

In the fast-changing world of digital marketing, Google is constantly working to improve search results. This helps users find more accurate and useful information, but it also changes the rules for affiliate marketing. Now, success depends not on aggressive monetization, but on how well you understand your audience and provide them with value. Marketers need to adapt to these changes, or they risk being left behind.

In these algorithmic deep changes, adaptation isn’t optional — it’s existential. Let’s engineer your comeback.

What is the Google update aimed at?

In March 2024, Google launched its latest significant update, which brings forth new regulations aimed at combating spam. The primary objectives of these enhancements are to:

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• decrease the prevalence of subpar and non-original content by as much as 40%;
• deter the generation of mass-produced content, particularly pages that align with search queries yet offer no real benefit;
• prevent the exploitation of reputable websites for irrelevant material;

Websites featuring low-quality content may face removal from search results, meaning users will no longer be able to locate them. As reported by Niche Site Metrics, this adjustment impacted 1.7% of the sites in their database following Google's update in March.

One possible outcome is a decline in a site's search engine ranking, which can adversely affect affiliate partners. This reduction in traffic may result in fewer conversions and diminished earnings for those affiliates.

Google identifies five essential factors for search: significance, relevance, quality, user-friendliness, and context. In assessing content, they focus on material that offers real value. How does Google assess what constitutes value? Let’s delve into this topic.

Five actions to preserve the website's ranking prior to updates

Updates and audits from Google are an essential aspect of running a business. Acknowledging this truth early on and implementing the required adjustments to your processes will equip you to handle future updates more effectively. This proactive approach will enhance your business's resilience both during and following these modifications.

1. Stay Informed Through Official Channels: Monitor Google's verified social platforms and subscription updates to track algorithm developments. Key resources include the Search Central X (Twitter) profile, Search Console's official blog, their Youtube tutorials. These platforms share critical insights on updates and actionable strategies for website optimization. Complement this by leveraging external SEO tools like Megalndex or PixelPlus to refine your technical and content strategies.
2. Prioritize Content Excellence. Elevate your material by delivering original and insightful information that addresses user needs. Create resources that resolve specific queries or challenges, ensuring each page serves a clear purpose. Regularly refresh obsolete information with recent findings, case studies, or statistics to signal to search engines that your platform maintains timeliness and relevance. 
3. Optimize Digital Experiences. Google evaluates both content quality and usability, including layout efficiency and site architecture. Adopt a mobile-first approach, as most web traffic originates from handheld devices. Implement responsive design principles to ensure seamless interaction across all screen dimensions, prioritizing fast load times and intuitive navigation menus to maximize engagement. 
4. Align with E-A-T Standards. Adhere to Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness. Demonstrate subject matter proficiency by collaborating with credentialed contributors or citing peer-reviewed sources. Build credibility through transparent authorship, verifiable references, and error-free content updated to reflect current industry standards. 
5. Adhere to Ethical Practices. Avoid shortcuts like cloaking, disguised links, or behavioral manipulation, which risk severe penalties. Focus instead on sustainable strategies that comply with Google’s Webmaster Guidelines. Innovate within approved frameworks.

These proactive steps will strengthen your position against algorithmic shifts and help avoid penalties preemptively. 

How to regain your website's position after a Google update?

A sudden decline in your site’s visibility after a Google changes doesn’t spell the end for affiliate marketing via search engines. Avoid hasty decisions like halting promotions – instead, implement these targeted tactics to rebuild organic traffic: 

1. Conduct a Technical Assessment. Leverage platforms like Google Search Console to diagnose site health. Identify malfunctioning URLs, redundant content, or lagging pages impacting performance. Pinpoint pages with traffic drops and analyze contributing factors, such as outdated keywords or poor engagement metrics. 
2. Revamp Content Strategy. Post-audit, scrutinize content quality using Google’s criteria: Does it offer novel insights? Would audiences recommend it? What unique value does your platform provide? Replace superficial articles with exhaustive guides enriched with visuals, case studies, and actionable takeaways. Structure content using clear hierarchies (H2/H3 headings) and analyze competitors’ gaps to position your offerings strategically. 
3. Audit Backlink Integrity. Scrutinize inbound links for spammy or irrelevant sources. Use Google’s tool to sever ties with toxic backlinks undermining domain authority. Simultaneously, cultivate high-quality referrals from niche-relevant platforms to boost credibility. 
4. Elevate Engagement Metrics. Refine usability by simplifying site architecture, minimizing form friction, and ensuring cross-device compatibility. Prioritize intuitive menus, readable fonts, and fast navigation to prolong user sessions — a critical ranking signal for modern algorithms.
5. Accelerate Page Performance. Diagnose speed bottlenecks via tools like GTmetrix or Page Speed Insight. Optimize image compression, enable browser caching, and eliminate render-blocking scripts. 
6. Master Mobile-First Standards. Adopt accelerated mobile pages frameworks and test layouts across devices. Ensure touch-friendly buttons, collapsible menus, and responsive media to cater to smartphone-dominated traffic.

Rebuilding rankings demands patience and precision. Focus on aligning with Google’s evolving standards — merge data-driven fixes with audience-centric enhancements to reclaim visibility. 

Conclusion

Google’s algorithm evolution, while challenging, offers opportunities to refine your site’s value proposition. Ranking recovery hinges on proactive adaptation, not passive reactions. 

It is crucial to stay abreast of upcoming algorithm changes and adapt your strategy accordingly. Monitor news and utilize analytics tools to assist you. Be mindful of the quality of your content, even if you have not encountered any problems in the past. Produce high-quality, original, and pertinent content that caters to the requirements of your audience.

By marrying predictive analytics with EEAT-enriched content, businesses transform algorithmic shifts from threats to catalysts for organic growth.

About revenuelab.

revenuelab.  is the leading affiliate network that brings together iGaming affiliates and advertisers from around the world. Our team of experts assists with market research and the selection of the most suitable offers, providing personalized rates tailored to each partner's needs. We aim to provide our partners with the best possible solutions so they can make informed decisions and succeed in their campaigns.