How to increase user retention through push notifications in PWA apps

Promotions and notifications about them increase user retention. In casinos, webmasters are forbidden to introduce new bonus offers, so the right solution would be promotions notifications. Statistics show that about 65% of users return to the app again with the help of push notifications.

Informative push notifications are one of the main tools of PWA apps in gambling. Without additional financial costs, the bayer gets profits from old traffic sources. How to build a working push chain? Look for answers to the question in our new material.

Tips for creating a quality push chain

Before you start, you need to analyze everything and think about the details. It is recommended to pay special attention to pictures, information about bonus offers, translator and service for customizing ads. Let's consider each of the elements in more detail.

• 

1. Pictures. You can upload pictures to your texts with the help of PWA-application pooches. It is better to use high quality pictures, which are supplemented with the image of local attributes. This can be local currency or other important attributes. Statistics show that pictures with money always attract the attention of users. Creativity with slots does not work as effectively.
2. Useful information about bonuses. The honesty of the bayer is that he informs users detailed information about the number, all the conditions for receiving freespins. The bayer informs about the percentage to deposit, some other little things. If the push notification contains information about 200 freespins, and the user receives only 100, we can not talk about any loyalty. The user can both close the apps for a short time, and completely remove the program from the device.
3. Using a translator. Even ChatGPT is suitable for working with texts. If nativeness is important, then it is better to use the services of native speakers. As a rule, such services are offered on online freelance exchanges.
4. A service that is used to create newsletters. Some buyers create PWAs on their own, and in this case it is impossible to do without a push notification service. The specialist needs to register the apps, properly configure the server and perform many other actions. If a special constructor is used, then pooches from advertisers will not be able to edit.

Top Advertising networks with push notifications can be selected THERE.

An alternative option is to use a special service. With the help of such a service, the buyer even without programming knowledge will be able to create a high-quality PWA-apps. It is also easy to customize all the elements of apps: from the interface to the push mailing. The specialist sets the conditions of appearance and the text of push notifications, finds the target audience to receive such notifications.

Proper setting of push-newsletters to raise Retention

Let's assume that the buyer has correctly completed all the preparatory work and started to customize the push-newsletter. You need to think about the approach itself, choose the optimal format of push notifications, translate the text and specify the conditions for sending push notifications. Only with this approach can increase the number of players in the casino. Each element should be configured as effectively as possible.

• Thinking through the approach in detail. The fear of loss will be stronger than the joy of possession, marketers and psychologists remind us of this. There are many studies on the Internet devoted to the popular topic. A negative approach will be 45% more effective than a positive one. In a short notice, it is recommended to include information that the player will lose the deposit bonus in a few hours. A notification with the words “Come back soon because you haven't spun the reel for 2 days” will not be effective;
• push notification format . Webmasters can choose text with a picture or plain text. Each option converts in its own effective way. No one wants the added expense of non-working hypotheses. There should be a maximum of 5 words in the body text and headline. If a picture push is used, it will not display more than 5 words. Text notifications hide all subsequent information after the 5th word. The user will not see the full text and will not know the size of the bonus. The player will have no desire to spin the slots in the casino again. You can use the mailing through a special service, so that you do not calculate the exact number of words yourself. Bayer will see the display of push notifications and can change the parameters if necessary;
• frequency of sending notifications. A maximum of 3 push notifications per day are sent if you need to improve registration. To improve user Retention, it is sufficient to send two notifications every day. Also, the buyer should pay attention to traffic behavior. Users are annoyed by many pooches if they actively make deposits. Statistics confirm that about 50% of users consider push notifications as an annoying factor;

sending push notifications: important conditions. A combination of 2 different methods will be maximally effective. The webmaster can fluff immediately after the user's actions and after installation. Sending notifications after installation helps to increase the deposit, the number of registrations. Notifications sent immediately after the action remind users about the possibility of repeated deposit. Combination of 2 different methods improves traffic inflow by about 15-20% and raises retention by maximum 5%.