Closure of the Creator Marketplace platform on TikTok
TikTok has discontinued Creator Marketplace, its platform that many had grown accustomed to, which helped content creators collaborate with various brands and provided opportunities for advertising integrations. On April 1, a new service called TikTok One began operating in its place. It has expanded functionality and is powered by artificial intelligence. How convenient will this new TikTok feature be for work?
Key changes and improvements
- New opportunities for mutually beneficial and effective collaboration. With the help of this innovative service, content creators will be able to find current trends, analyze their audience, and create unique videos in the distinctive TikTok style.
- AI studio replaces Video Generator. Instead of the old video editor, you will be able to use Symphony Creative Studio. This unique studio uses artificial intelligence in its work, providing many more options for online video editing.
- AI in advertising. New opportunities will also arise for marketers. With Symphony Assistant, they will be able to prepare scripts, analyze trends, and create advertising content more effectively than before.
How will artificial intelligence change advertising?
The innovative Script Generator will automatically generate TikTok video scripts based on information about a specific product.
Other tasks performed by artificial intelligence will include:
- advertisement optimization;
- adding background music and subtitles;
- adapting videos for specific languages.
TikTok has already informed advertisers and brands about these changes and the need to transfer all data to the new platform. These changes are part of a general improvement of the entire network, which has decided to focus its future work on content automation based on artificial intelligence.
For more useful information, visit our blog.
