How to deal with bonus hunters in affiliate marketing?
In the field of gambling, there are bonus hunters. These characters harm both webmasters and bookmakers, as well as modern iGaming platforms.
What exactly do bonus hunters do?
Bonus hunters are very cunning players who use bonuses from bookmakers and gaming establishments without depositing any money into their accounts.
There are virtually no casino players among these people, as gaming establishments usually only provide cash rewards after a newcomer has topped up their account. There are many more such tricksters in the betting world, especially in bookmakers that allow players to place bets without losing money if they lose. Such characters cause a lot of harm. Why does this happen?
Bookmakers pay webmasters rewards for CPA. Bonus hunters do not bring profit to webmasters, only losses, since the funds invested in them do not pay off, as these players withdraw significant amounts without replenishing their balance.
The most popular schemes:
- Creating multiple accounts. Having learned about the possibility of safely placing bets at a certain bookmaker for a minimum amount, bonus hunters create many accounts, placing the bonuses received from the bookmaker on each one. If the bet is successful, the player withdraws the money received as a bonus reward and then continues in the same way.
- Cashback fraud. In this case, the bonus hunter places bets with different bookmakers on opposite outcomes, which allows them to lose nothing and receive cashback for their losses. The hunter can accumulate the money received as cashback and then withdraw the amounts accumulated in their accounts.
Why do bonus hunters have a bad reputation in affiliate marketing?
Simply put, bonus hunters destroy traffic because their goal is to get a welcome bonus, and they have no intention of continuing to play and depositing money into their gaming accounts.
How can you combat bonus hunters?
Measures against bonus hunters can be taken as early as the launch of advertising. To do this, avoid using creativity that could attract the interest of this audience. To avoid attracting bonus hunters, do not mention, no deposit bonuses, rewards, free spins for registration, promo codes, or other privileges.
Instead, tell users about the advantages of your platform that may interest them in registering and playing.
Those bonus hunters who do manage to get into a bookmaker's office are usually blocked, but such actions can lead to negative reviews appearing on the internet, which bookmakers are not interested in at all.
Bookmakers who do not want to ruin their reputation with bad reviews use more sophisticated methods to combat bonus hunters:
- they use complex verification systems, ask for a photo of the player's passport or proof of residence, or want to communicate with the player directly via video chat;
- They offer formal rewards for newbies to catch hunters.
- They use wagering requirements, according to which the player must place several bets in order to withdraw the bonus.
- They introduce additional requirements for the player to receive the bonus reward: minimum bet size, time limits, etc.
Conclusion
Fighting bonus hunters is a rather difficult task, and it is impossible to get rid of them completely. Such players reduce the income of casinos and media buyers.
Companies providing services in the gambling industry try to fight bonus hunters, but they find various ways to circumvent the measures taken. This game is endless. Specialists engaged in affiliate marketing may ultimately suffer defeat.
