Realz Poland Traffic Drive with ROI 40.75% in 2 weeks!
4% of Poles regularly spend money on gambling — that's one and a half million active players. The Realz offer on FB fully reveals the potential of this audience. This case is your sign to start driving gambling traffic to Tier-2 countries with us and not slow down in 2026. How exactly? Read more :)
Summary:
- Offer: Realz | FB
- Geo: Poland
- Platform: Facebook apps
- Test period: 12.12.2025-28.12.2025
- Expenses: $3204.15
- Income: $4510.00
- Profit: $1305.85
- ROI: 40.75%
Good conditions and payments without delays at One Partners
Case Statistics:
Choice of Geo
Poland is a member of the EU and a Tier-2 geo with a population of over 36 million, which is currently being actively discussed in the community. And for good reason: it is easy for webmasters to understand the problems of their Slavic neighbours, their mentality, which includes great patriotism and religiosity (over 90% are Catholics, of which 30-40% go to church every Sunday). Majówka — the beginning of May — is a perfect time to run traffic, since several holidays fall during this period. They speak Polish, and the currency is the zloty.
Since the country's economy is rapidly developing, the average salary here is 2,000 USD. 96% of the population is connected to the Internet, and Poland is among the top 50 countries worldwide in terms of Internet speed. Although gambling is prohibited by law (the market is monopolized by the state-owned Totalizator Sportowy), Poles are gamblers. Of the 4% of users indicated at the beginning, 40% play in online casinos at least once a week. More than 60% of players are men, mostly aged 30-35 (66% of the target audience are gamblers aged 25-44).
Other Niches
The eternal classics — Nutra — is doing particularly well here. 60-70% of Poles use dietary supplements and actively monitor their physical and mental health. Cardiovascular diseases are common, and women are actively seeking skincare products. The average age of a Pole is 40+, so rejuvenation + joints will work with a bang. The country has many migrant students who can afford to study in Poland, so during the exam season, promote products to improve cognitive abilities.
In the finance niche, prioritize promoting loans and opening bank accounts. Be careful with investments: although they are popular, they are under the control of the Financial Supervision Commission here. Interestingly, Poland is the EU leader in the number of crypto companies (930+), so crypto is the norm. Dating is also an option, as about 30% of Poles use dating apps, but you should focus on “white” offers. This is a country where divorces are practically non-existent, and the institution of family and marriage is developed, so the majority of the target audience is set on serious relationships.
Traffic Source
The most popular social network, with 25 million users (65-66% of the population; the largest age group is 25-34), is, as expected, Facebook, so the choice for us became obvious. As for traffic groups by mobile OS, 28% belong to iOS and 72% to Android.
98% of search traffic here belongs to Google. There is a local gaming platform — Player.pl — that can also be used by webmasters working in the gambling industry.
Choice of Creative
The approaches are quite common: first, warm up the user with emotions, then offer a bonus. Recently, static creatives for Poland have been generating a lot of registrations but an extremely low reg2dep, so it’s better to use them sparingly, especially since the Internet is fast and video creatives load without problems. When working with other offers, keep in mind a few more tips: the biggest and most beloved star of Poland is the Barcelona striker Robert Lewandowski, who can be safely used in creatives. Also, take a closer look at influencer traffic: according to statistics, about 75% of users trust the recommendations they see in their FB and Instagram feeds.
The scheme can be as follows: a hook for 3-4 seconds → 10 seconds of the gaming process with an explosion of emotions at the end → 5-7 seconds of showing the payment → CTA and a list of bonuses at the end.
One Feedback
Typical Tier-2, huh? Local payments are key: BLIK, Przelewy24, PayU, Dotpay, Skrill. In general, the more “polishized” your creative is, the better: it is really difficult to overestimate Polish patriotism. Andromeda currently has an effective ABO setup with a large number of adsets (1-5-2, 1-10-3). Test with a budget of 15-20 dollars, look at installs first. Don’t rush into everything at once: people have more money in big cities. Be sure to look for Polish music for your creos: currently, at least 7 Polish songs are in the Polish TOP-10 on streaming platforms (we checked, pinky promise).
How Did We Set Up Ad Campaigns?
No matter how you look at it, the vast majority of your target audience will be men 35+ with ordinary professions and average incomes, so we set the age limit at 25+. Our case is about driving traffic to Poland, but you know what the trick is? Most of the tips here can be used when launching this offer in other geos. Yes, yes, Realz is available in HU, CZ, CA, IT, DE at One Partners!
The Basic Parameters of the Ad Campaign:
- Paid target: FTD
- Minimum deposit: 10 EUR
- Cap: 20 FTD
- Hold: 30 days
- Postback: 30 mins delay. Set on mindep.
- KPI: mindep + active traff
Prohibited:
- motivated traffic;
- specifying the amount of the minimum deposit in creatives;
- multi-accounts, fraud, chargebacks.
Conclusions
Poland is entering the affiliate market in 2026 as one of the most profitable geos, and this case is proof of that. The more Polish colours, bank, slang are on your creo, the better. Finding a native speaker and tracking trends (influence, popular slots, music, memes) in the neighbouring country is easy, so go for it. In a pinch, there is always Lewandowski. Once you catch a wave, you will never want to return to shore :)
