Advertising in Telegram channels: what is the algorithm to create successful creativity?

Are you going to launch advertising in your Telegram channel? Then we offer you some useful tips that will help you create successful creativity.

How to competently create an advertising post?

Many people, who are just starting to develop Telegram channels, do not know how to write advertising posts correctly, in order to arouse the interest of members of the user audience and encourage them to click on the proposed links.

How is it better to do it: by yourself or with the help of professionals? A beginner should write a promotional post on his own to better understand the specifics of promoting a Telegram channel. From the quality of the advertising post directly depends on the success of the channel, the effectiveness of attracting new subscribers to it.

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How to understand whether a post is of high quality or not?

The cost of 1 subscriber allows you to estimate the value of a post in your Telegram channel. The lower it is, the more effective the post is. To calculate this indicator, divide the price for posting a post by the number of new subscribers (the number of subscribers should be tracked within a day after the advertising post is posted).

Before you buy advertising, you should analyze the channels of similar topics, using special services for this purpose. Conducting such an analysis will help you determine what posts with advertising are posted on other channels. However, when studying this content, do not try to copy it. Stick to your own, unique style. Moreover, you should not copy other people's posts in order not to spoil your reputation in the eyes of Telegram network administrators.

Find one and a half dozen channels of your subject and study them thoroughly. Pay attention to the formats used, headlines, design features, and calls to action. The channels you study should be active, regularly buying advertising in Telegram.

How to select Telegram channels for publishing advertising posts? Follow the link and read our blog post.

Direct advertising messages or byte messages?

Advertising posts in Telegram come in the following types:

1. Direct posts. These posts briefly describe the channel and include a link to it. Subscribers from direct posts are worth more, but the quality of this audience is higher, its representatives are less likely to unsubscribe.
2. Byte posts. They try to attract readers, interest them, awaken the desire to make a transition to get more information. Such subscribers are cheaper, but unsubscribes are more frequent.

What structure should a promotional post have?

Here is an example of the right structure:

• an attention-grabbing headline;
• main text with a short, uncluttered description;
• style: emphasize important details with formatting;
• emoji: only add emoji in the right places to make them look relevant;
• links: try to use them sparingly;
• call to action: at the end of your post, encourage readers to subscribe;
• button: place a bright, effective call to action below your post to increase the motivation of users to click through to your channel.

By adhering to the above recommendations, you will be able to make your advertising messages effective and keep your target audience on your Telegram channel.