Affiliate marketing via email

Email marketing in affiliate marketing is a system for attracting an advertiser's target audience. This method has long been used in marketing strategies to establish direct contact with customers. However, using it incorrectly can cause a very different reaction from users than what was hoped for, all of which can lead to unnecessary expenditures.

The purposes of using mailing lists include:

• informing the audience about new products;
• keeping in touch with users;
• building confidence in a product;
• demonstrating products;
• increasing user engagement.

For the process to be effective, it should be set up extremely correctly. There are a number of important details in this procedure.

How the work goes in this whole process

First, you need to form a base of subscribers - people who will receive appeals. For example, for promoting products from the nutra category, the target audience is women, while online casino betting is more interesting to men. Promotion of video games is aimed at teenagers.

• 

After creating a base of subscribers, you can organize a contest in which users earn points and participate in a drawing for a variety of things, such as cream, a T-shirt signed by an athlete or a video card. You can also send participants all sorts of materials explaining how to properly use the product, place bets, or complete levels in the game. This will help to engage people, arouse their interest and eventually monetize traffic.

The advantage of this method is the possibility of repeatedly contacting the user with new offers. You just need to send an appeal with new and interesting options to his email.

Key mailing metrics

To evaluate the effectiveness of the process, key metrics should be closely monitored. There are 6 important metrics:

1. OR (Open Rate) - the percentage of recipients who will simply open the email that came to them. To calculate the result, the number of emails viewed is simply divided by the number of emails that were sent, and the result is multiplied by 100.
2. CTR (Click-Through Rate) - the percentage of recipients who click on the links placed in the body of the email itself. It is calculated by dividing the number of clicks by the number of incoming appeals, then, as in the first case, multiplied by 100.
3. Conversion - the percentage of people who performed an action designated as a target, for example, registration, purchase of goods, or a record for consultation. The indicator is calculated by dividing the number of such people by the number of read calls.
4. Refusals - the percentage of appeals that simply did not reach the addressee because of certain errors, incorrect addresses, etc. To calculate, divide the number of undelivered letters by the total number of sent letters, and then, as in other options, multiply the resulting figure by 100.
5. Forwarding - the percentage of letters that addressees forwarded to their acquaintances. The figure is obtained by dividing the number of forwarded by the number of sent letters and multiplying by 100. This option is very good at attracting new customers.
6. ROI (Return on Investment) - measures the difference between the cost of all the above actions and the income received.

In order that you have no problems with tracking key indicators, we have collected the top trackers for affiliate marketing.

Advantages and disadvantages

One of the most important advantages of mailing is to attract the target audience, since users themselves agree to receive offers. This method is not blocked by advertising networks, which makes it reliable for promotion. Other advantages include:

• The ability to reuse the collected customer base repeatedly;
• automatic audience expansion;
• multiple offers can be made at the same time.

Among the disadvantages, it can be noted that many people do not really trust all kinds of mailings. They are exhausted of the abundance of advertising letters that come to e-mail, and fear to get into trouble with low-quality products that abound on the Internet. It is quite logical that up to 80% of users send promotional emails to spam, even if the content and offer are perfect.

Suitable topics

Mailing by mail is quite profitable in the following topics:

1. Education sphere - mailing with educational materials, articles or videos.
2. Construction services and custom furniture production - catalogs, price lists.
3. Product offers - attracting customers with discounts, gifts, promotions, contests.
4. Finance - helping users to choose a loan amount and professionally compose an application.
5. Gambling - although a complex sphere, it is effectively converted through a set of free materials.

In fact, this option can be successfully applied in almost any niche. At the same time, you should be extremely attentive to the content of the application - it should be extremely concise and clear, but not always strict. For some niches, for example, for gambling or computer games, a healthy dose of humor is quite appropriate.