Analyzing the main mistakes in creating a link profile

Effective promotion of any website requires a quality link profile. SEO will be negatively affected by mistakes made when working with links. The result of such mistakes will be unreasonable financial costs and lowering the position of the site. Mistakes are often made by beginners who are just starting the process of building a link profile.

Not only do you need to create the right links, but you also need to offer users useful content on a carefully chosen platform. Another element of a successful formula is competent anchors. Why can the results be different if the formula is right? Everything lies in the details, a systematic approach, the experience of the specialist. We will consider the main mistakes in building a link profile.

What mistakes appear when working with links

The real problem for beginners becomes the lack of a detailed plan. Chaotic actions can not lead the beginner to the desired result. The budget is wasted, and the site receives sanctions from the search engine. It is necessary to adhere to important principles to avoid such a mistake.

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1. Haphazard approach. Loss of positions of the site contributes to the purchase of many links in a short period of time. A good result is a constant work with links, regularity of actions.
2. Rapid increase in link mass. A sharp increase in the number of links search engines can perceive as manipulation on a new site. If a new site immediately appears a lot of links, the result will be limitations in visibility. The correct approach - a gradual increase in link mass and natural mentions of the site in directories, social networks.
3. Links of poor quality. The use of irrelevant anchors and artificial links will contribute to the fact that search engines will not pay attention to the site.
4. Boring profile. If the specialist decided to build a profile on anchor text links, the site will not get high positions. You need to know how to combine different sources, including maps and forums, social networks. A combination of anchorless and anchor links is the best solution.

Influence of time on the effectiveness 

You should not forget about the limited validity of links. Links become ineffective over time for a number of reasons. Let's list the main reasons:

• the page or donor site ceases to be indexed;
• published material becomes irrelevant, so the importance of the internal profile decreases;
• outdated content no longer brings traffic.

To minimize the appearance of the problem, it is necessary to create useful and high-quality content, correctly select sites. To timely notice important changes, you need to constantly check the indexation of links.

Selection of suitable donors for links

Not all platforms are intended for the placement of links. Some sites may not index links at all. Also, not suitable to platforms with low attendance rates. Attention should be paid to such factors:

1. One-day sites. It does not take much time to create a platform, and the content on it is published automatically and without updating after launch.
2. Isolated pages. On these pages it is not recommended to place links, because there will not be the desired result.
3. Over-spammed platforms. Resources with many outgoing links are not successful in promotion in search engines.
4. Problematic indexing. On some sites, sections are hidden from indexing, as a result of which the placement of links will be useless.

The choice of donors should be taken seriously. An important aspect - regular monitoring of donor activity.

A component of an effective strategy - useful content

Anchor links are better to place in those texts that are interesting for site visitors and search algorithms. Small (from 2000 characters) and unique texts fall into this category. Other important nuances:

• targeted and accurate title of the text;
• natural anchor link harmoniously fits into the article;
• the involvement of visitors to the site increase media files.

Features of YMYL websites

EEAT principles are especially important for medical and financial sites. The main principles are the reliability of resources, their authority and expertise. Without adherence to such principles, the placement of link mass will be ineffective.

Importance of analytics

When building a link strategy, it is important to regularly analyze the results. The effectiveness of link promotion depends on checking changes in algorithms, monitoring indexation, using Pixel Tools and other special tools.

Conclusion

When working with links, it is necessary to pay attention to details and regularly monitor the results. Creating quality content, careful selection of donors also matters. To protect the site from sanctions and its effective promotion, a comprehensive approach is intended.