Crypto casinos: what a webmaster needs to know
In affiliate marketing, crypto gambling is one of the main verticals. It is used to dump traffic to cryptocurrency casino offers. In cryptocurrency casinos, unlike traditional gambling establishments, the game is not played with fiat, but with crypto.
All deposits, payments, bonus rewards in them are made in cryptocurrency. What features have cryptocurrency casinos, what attracts the crypto vertical webmasters?
Differences of cryptocurrency casino from classic casinos
Like classic casinos, cryptocurrency establishments provide an opportunity to play a variety of gambling games. They have a variety of slot machines, roulette, poker, bet money on sports matches. However, bets in cryptocurrency casinos are made not in euros, dollars or other fiat currency, but in crypto, for example, in bitcoins. Withdrawal of winnings is also done in cryptocurrency.
Modern cryptocurrency casinos have the following features:
- to play in a cryptocurrency casino, you need to create a cryptocurrency wallet;
- after creating a cryptocurrency wallet should be replenished by buying cryptocurrency in one of the available ways: on the exchange, with the help of p2p, through an exchanger, etc.;
- deposits to the game account are also made by users in cryptocurrency;
- won funds are withdrawn to a wallet in crypto;
- practical all actions are performed automatically: manual confirmation of transactions is not required, winnings are paid out automatically due to finding all transactions in the blockchain and linking winnings to the smart contract.
There are two types of crypto casinos:
- Establishments that accept both cryptocurrency and fiat funds. Provide users with maximum possibilities in terms of choosing the means of payment.
- Full-fledged cryptocurrency casinos. Fully functioning on the blockchain. These establishments do not always have managers and servers. You can play in them only on crypto, fiat funds are not accepted.
All processes in such cryptocurrency casinos (games, payment processing, etc.) function on the blockchain. If a cryptocurrency casino stops operating for any reason, the information, including user winnings, is completely stored on the blockchain. Nothing can go missing. The blockchain automatically processes all payments using smart contacts.
Cryptocurrency casinos have a higher RTP than regular casinos. Here it reaches 98-99%, while in classic establishments it is only 95-99%.
How can knowledge of RTP help a webmaster? Follow the link and read the article on our blog.
Why is it beneficial for players to use cryptocurrency casinos?
Crypto gambling has become increasingly popular in recent years, as its use provides a number of benefits for players:
- you can not be afraid that the payment card will fly off - deposits are made in cryptocurrency, you can use any cryptocurrency wallet to replenish your account;
- players' winnings increase as the value of cryptocurrency increases;
- play in crypto casinos can be anonymous, they usually do not ask for personal data of users (sometimes there are exceptions - for very high winnings or bets);
- the process of transition to the game takes minimal time - verification in most cases is absent, deposits and withdrawals of won funds occur instantly;
- higher level of security.
Webmasters are most profitable to cooperate with those casinos that operate under an official license, for example, Curacao. They can mention its presence in their promotional publications, creativity, advertising campaigns. Some crypto casinos operate without a license, as there is no need to use it due to the lack of service in the country.
Who uses the services of crypto casinos?
Since cryptocurrency casinos do not collect any information on the demographics of the audience, it is impossible to say exactly what gender and age its customers are. However, there are a number of common characteristics of target players at cryptocurrency casinos. These may include:
- Owners of cryptocurrencies.
- Owners of computers, laptops, smartphones between the ages of 20 and 40.
- Seniors and people with higher education.
The main part of cryptocurrency casino customers are business people who work a lot. They prefer to use bitcoin casino as they find it convenient for them. They can play in it on their way from work or directly from home. Most of these people make good money. They make high demands to the level of service, usability, bonuses, design and other characteristics offered by the crypto casino. Bitcoin casino customers pay special attention to the speed of withdrawal, speed of customer support and free giveaways.
In their work, webmasters usually focus on a young, technically savvy audience that actively uses crypto. At the same time, the motivation of players can be different. Some of them are interested in bonuses, others like to study videos and infographics, while others prefer to read reviews. To be successful, you should study your audience, segment it, and launch different creativity. It is important that all creativity is of high quality and professionally designed.
