Google’s marketing revolution is coming

28 April 2025

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Google Ads is planning a transformation in 2025 and making AI a mainstay in digital marketing. Brandon Craigham states that this transformation will change the way businesses interact with customers in a big way.

AI will change search engine marketing

Google officials have talked about a “seismic shift” in the areas of search and customer interaction with businesses. Advertisers need to quickly adapt to the new environment to retain their customer base and not lose their advantages.

The main options for change

Google is focusing on 3 main aspects. These are the use of AI tools, search for information not by keywords, improved measurement capabilities.

Content creation with AI tools

Marketers will be able to create compelling content by applying the functionality of modern tools. Marketers will have access to functional AI tools. This feature will allow specialists to quickly adjust to changes in customer requirements and preferences.

Searching for information beyond keywords

User behavior on search engines is gradually moving towards multimodality. Users are no longer willing to enter traditional keyword queries, but are gradually moving towards images, videos, and text descriptions. Artificial intelligence tools will make the search for information more engaging, intuitive.

We advise you to read the article Using neural networks for content creation

Improved measurement capabilities

With AI, data will be more accurate and methods for analyzing campaign performance will be improved. AI will be used to optimize the effectiveness of marketing strategies.

What is the importance of AI revolution

The AI revolution is expected to positively impact the way users find the services and products they are looking for. Key changes for advertisers:

Need to take full advantage of the new AI tools.
Mastering new technologies will give advertisers a big advantage.
It is necessary to optimize and test advertising campaigns even when initial results are far from ideal.

If advertisers ignore important changes, it can be the main reason for losing competitiveness. You need to adjust to the new operating environment to compete with other businesses in the new digital environment.

Google's new 2025 initiative

The CEO of Google has developed his own strategy. Part of Sundar Pichai's strategy is to scale the popular Gemini platform. There is a good chance that the platform will integrate into some advertising products. These products are:

Demand Gen;
Opportunity Search;
Performance Max.

The main advertising products are created on the basis of artificial intelligence. The use of AI tools does not mean that user data privacy rules will be violated.

Features to prepare for the future

Artificial intelligence in 2025 enters different spheres, search marketing will be no exception. Businesses need to immediately start preparing for the introduction of new technologies in order to continue competing in their direction. Businesses can experiment with Google tools and adapt strategies to the new rules of operation.

We suggest reading the article “What changes are coming to Google Ads in 2025?”

The technological revolution gives brands a good chance to improve audience engagement. The digital world is changing rapidly, so businesses always need to keep up with the innovations.

Very soon we will see a promising future of digital marketing. Any business will work more efficiently if it can “make friends” with innovative AI technologies.