How to deal with Influencer traffic?
At the end of 2024, the gambling industry has undergone a major change. Some of the teams started using PWA applications. Then some of them realized that the new conditions did not suit them, so they returned to working via Telegram using influence traffic. How to make the funnels used for influence traffic effective and the creativity work?
How to analyze creativity correctly?
For influence, channels now are used mainly static advertising materials, which can be seen in the use of Spy services. If earlier the emphasis in their creation was made on the attributes of a rich, affluent life - luxury cars, clips from fashionable Dubai resorts, now the main attention is paid to the face of the artist. This causes a trusting attitude among users.
Also now they have started to add information about minimum investments, mentioning specific sums of money in advertising. In many creatives demonstrate the actor, add elements of online games. It is emphasized that the work is to work in Telegram, so that those who do not use this online messenger will be weeded out.
Landing page
To improve the landings, some add countdown timers and provide them with more testimonials. But more often the traditional option is used: a “Subscribe” button, an avatar and a small description. In most cases, it is the most effective.
Telegram channel
The key to effective channel management is the absence of template, uninteresting posts. Information should be presented in an original way. There should be a small amount of “live” content on the channel. This can be interesting video reviews, video broadcasts with real people, detailed reviews with many screens. All this allows you to clearly demonstrate your success.
If you post identical posts, you will fail. Content should be prepared in advance, so that then there was something to post. Webmasters working alone can prepare content a couple weeks in advance, after which it can be repeated. If you are a member of a team, prepare original content for a whole month, no less.
At the top of the channel, be sure to fix an important message. Its format can be any - text, video, you can use an image with the necessary explanations. Explain to visitors what the essence of your work is, what income you have from it, why others should also do it. When composing your appeal, take into account that such messages are rarely read to the end. Therefore, try to make it as concise as possible. Specify only important information, do not make too long sentences.
Do not mention a luxurious life in your posts. Today, such promises are no longer surprising to anyone. In many people they run irritated. Much more effective on users real reviews of other people and a description of the work process. Placing such information, you will make your visitors feel at ease and cause them more trust. Do not place the same “mugs” (photos or videos in loop style). If you will often repeat, it will not go unnoticed. Therefore, you should prepare in advance the right number of different circles that will be used to post on the channel and to respond to users in private messages.
Summary
Carry out affiliate marketing in Telegram through Influencer traffic is becoming more and more difficult every day. This happens for the following reasons:
- Tightening the rules of affiliate networks. Previously, most affiliate programs treated this low-quality traffic loyally. Today they no longer allow its use.
- Fake accounts. Due to the large number of fake accounts, some webmasters can not get the payments due to them.
- Low level of trust in this type of advertising. For many years, consumers have been duped through different schemes, so today many of them do not trust the ads posted through Influencers.
Today, there is still an opportunity to operate in this field, but the revenues have dropped significantly. The ROI is now around 100%, whereas before it ranged between 200% and 400%. With PWA applications, the income is higher and more stable, and the problems are much less. Therefore, more and more teams prefer to use this format.
Influence traffic is attractive for those webmasters who work alone. But they have to put a lot of effort to achieve success.
