How to proceed if the PWA apps are not converting
Webmasters mistakenly think that in order to make a profit you need to set up PWA and proceed to connecting an offer. Only then you can engage in buying traffic. It is necessary to optimize PWA in order to recoup financial investments. It is necessary to understand the work of the application in detail and learn the peculiarities of PWA functioning. The webmaster should know why there is no necessary conversion from apps. From this article, you will learn a lot of useful information about apps conversion.
Factors contributing to app conversion
Suitable design, proper push newsletter setup, low weight of the app-all these increase the conversion rate. A lot depends on the listed factors. Customization of each element has characteristic features.
Design customization
Neutral design is used by those specialists who are afraid of banning. As a result, a standard variant is obtained, and customers do not see full information. Users do not see the entire range of slots, jackpots and other details. Apps does not attract the attention of users because it does not differ from hundreds of other options.
Storrs is not used to host PWA apps, so you don't have to worry about being blocked. Players and ludomaniacs like the aggressive app design. Such a design will catch the player's eye and keep his attention. A ludomaniac will appreciate a bright picture, a large assortment of offers, and then install the app.
Customizing push-newsletters
Personalized push-mailing will be the best option in the app. Buyers often forget about personalized mailing and give preference to standard notifications. This approach contributes to the fact that the conversion rate of the PWA app falls. An experienced webmaster will be able to independently write the notification text and customize the regularity of sending messages. Users receive a personalized mailing with notifications and start playing on the gadget at a convenient time.
Minimal weight of PWA app
Apps with low weight download quickly and take up little space in the gadget. WebView and classic apps up to 30 MB take up quite a lot of memory space. PWA-applications do not exceed 1 MB, so the programs are downloaded as fast as possible. In African countries, users pay up to 20 dollars for 1 GB of Internet. Not all users will be able to afford to download classic apps on a regular basis. Webmasters have an increased chance of getting a lead using PWA.
Ways to increase conversion
Useful tips will help the webmaster with a small budget to raise the conversion rate. One should stick to such tips:
- Optimize PWA performance. When using high quality images, the speed of downloading the application decreases. The PWA downloads quickly, but then the user has to wait a long time for the interface to load. The user may not come back again after uninstalling the application. To fix the problem, you need to reduce the file size. With the help of PWA Group, the webmaster will be able to specify the exact size of apps and set the quality of creativity. In a short period of time, the specialist will select the “golden mean”.
- Attractiveness of the offer for a particular GEO. Different factors affect the conversion rate in a particular region. This is the format of the casino, the range of games, the availability of some payment methods. Crypto-casinos can not be advertised in those regions in which digital currencies are not popular. Do not hope for high conversion rates if users in a certain GEO can not make deposits. In such cases, even the most experienced specialist will not be able to increase conversion rates.
- Tests and data analysis. The webmaster needs to know which elements of the funnel are not working effectively. Different targeting settings will allow you to test several bundles at once. You can safely run the entire budget on a suitable bundle. Modern tests on GEO will be maximally effective.
Conclusion
The main factors affect the conversion rate of apps. These are push-posts, the design of the apps, as well as its weight. Ludomaniacs will definitely not like dim and voluminous images, monotonous messages. Users will be scared off by the heavy weight of apps, long interface loading.
Creativity, PWAs and the landing page should be well combined with each other. Optimization of the analytics system, testing strategies in different regions will lead to the desired result. Bayer will be able to pick the most effective bundle to use.
Attention should be paid to the reasons for low conversion rates. Not always the reasons depend on apps. If players download the PWA app and go through registration, but do not make a deposit, there will be no conversion. In just a few minutes in a special constructor you can create a functional application and customize the mailing list. Then the specialist moves on to running the first tests. Testing allows you to find and eliminate the cause of low conversion without large financial investments.
