New TikTok moderation rules: what has changed for webmasters

In 2026, moderation on TikTok became significantly stricter. While many people used to visit this source because of its more lenient rules and cheap traffic, the situation has now changed dramatically. The platform is actively cleaning up advertising and strengthening content verification.

For webmasters, this means one thing: old approaches are starting to break down. Links that worked fine a year ago may not even pass the first moderation stage today.

The platform has started to check landing pages more carefully

Previously, the main focus of moderation was on the creativity itself. Now the system looks much deeper. Not only the video or text of the ad is checked, but also the page where the user ends up.

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If the landing page looks suspicious, contains aggressive promises, or poorly explains the product, the ad is often rejected. This is especially true for financial offers, cryptocurrency, and some nutra products.

The platform is increasingly analyzing the correspondence between the ad and the content of the site. If a user clicks on one message and sees something completely different on the page, the ad can quickly be blocked.

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Algorithms have begun to better recognize clickbait

Another notable change is the fight against clickbait. Previously, videos with loud promises could easily gain views and clicks. Now, such videos are more often cut.

Algorithms analyze not only the text, but also the structure of the video. For example, if a video is built around a shocking promise or strong emotional pressure, it may be restricted.

Because of this, many publishers have started to make their creativity more native. Videos increasingly look like regular user content rather than advertising.

Attention to account quality has increased

In recent months, the platform has become stricter with new advertising accounts. New accounts are more likely to be subject to additional checks.

If an account has no history and aggressive campaigns are launched immediately, the likelihood of being blocked is much higher. Therefore, many teams have started to pay more attention to running accounts and gradually launching ads.

This increases the start-up time, but helps to avoid quick bans.

User complaints have begun to have a greater impact on advertising

TikTok actively takes audience reaction into account. If users complain about an ad en masse, the algorithms can quickly limit its display.

This means that even ads that have passed moderation are not guaranteed a long life. If the creativity annoys the audience or looks too intrusive, it may stop being shown.

Therefore, many have started to take a softer and more native approach.

Let's summarize

TikTok is still a strong source of traffic. The platform continues to grow, and the audience actively interacts with the content.

But it has become more difficult to work. Now, it is not only the idea of the link that is important, but also how neatly it is packaged. Native creativity, understandable landing pages, and a normal account structure give us a much better chance of stable performance.

Affiliate marketing on TikTok is gradually becoming similar to other large advertising platforms. Simple and aggressive schemes are disappearing, and in their place comes a more systematic approach to content and audience.

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