Popular sources of traffic that would run on crypto

What sources of traffic can be used on crypto verticals? What are the advantages and disadvantages of each of them? Having up-to-date information, you will be able to make your advertising campaigns as effective as possible.

Facebook

Benefits:

1. Many affiliate programs accept traffic from FB.
2. This is a reliable source that works well and brings expected results.
3. Facebook is where most of the target audience is located.
4. This source of traffic will remain in demand for a long time.
5. There is a lot of information about Facebook, if necessary, you can easily find answers to any questions you may have.

Disadvantages:

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• The need to deal with storms;
• accounts are often banned;
• it is necessary to understand how the accounts will be mined, finding a suitable option can take some time.

Google

Benefits:

1. Users who get to websites from search engines are considered the most profitable audience because they are initially targeted to make a large investment.
2. The time of existence of accounts in Google is longer than on Facebook.
3. This traffic source is characterized by constant development.
4. UAC provides the ability to quickly optimize and run a large amount of traffic.
5. Those apps, where the run traffic goes, are able to appear in the search results, thus contributing to the increase in conversion of organic traffic.

What types of accounts are suitable for advertising activities in Google search, read this article.

Disadvantages:

• google is among the complex sources, when using it, the advertising campaign has to be constantly optimized;
• need a hundred percent confidence in the creativity used, you can not peek and slightly change, you will need a very strong unique;
• high cost, for tests you will need two and a half thousand dollars;
• UAS requires a team, you can try to run it yourself, but in this case there is a high risk of leaking everything that is available, to control everything, you need more people.

TikTok

Advantages:

1. Large number of paying audience, the age of most users is between twenty-four and forty-three years old.
2. Getting views on TikTok is easier than in other social networks.
3. There is an opportunity to get free traffic if you have skills in working with accounts.
4. A relatively new, constantly developing source of traffic.
5. Convenience and ease of use of the advertising cabinet.

About suitable ideas for original strategies on TikTok, you can read here.

Disadvantages:

• Lack of proven, ready-made cases on the market;
• relatively new, little-known source of traffic;
• difficulty of working alone;
• not all affiliate programs accept such traffic;
• strong creativity is needed to arouse the interest of the audience and encourage them to click on the link.

Conclusion

When choosing a suitable source, take into account the characteristics of your team, your own budget, goals, willingness to overcome the difficulties that arise during the work. Before making a final choice, carefully weigh all the advantages and disadvantages of sources, taking into account the requirements of your target audience and the peculiarities of your own advertising campaign.