Push traffic: typical mistakes of advertisers

If used correctly, promotion through push notifications can provide a stable profit for a long period of time. Setting up push networks is not very difficult, but a number of mistakes at the stage of advertising events are quite common.

Let's consider the important problems that advertisers should avoid

In this material, we will consider the main mistakes that are encountered when working with push traffic.

No segmentation

The welcome chip is better to run on the maximum people. This helps to understand how much the offer is in demand among users from different regions and to collect enough information for promotion and segmentation. Primary information is very important for further analysis of the situation in order to promote the final product.

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Audience segmentation involves analyzing and distributing the target audience according to certain criteria. After the initial launch, specialists have access to information that helps them to better understand the characteristics of the audience and make a more precise adjustment of the campaign. It is important to utilize maximum opportunities at the first stage.

Notifications that repeat themselves

Creating monotonous push notifications can lead to a loss of budget with no tangible return. It is important to realize that successful work with push notifications requires constant updating of creativity and search for new solutions. The average “life” of a particular creativity is 4-5 days. To get super-impact, you need to regularly update your approaches and look for more effective ways to attract users.

Strange appeal

The user spends only a few seconds to familiarize himself with the notification. Therefore, the advertiser's task is to gain attention in this short time and encourage a click. It is important to clearly state the action expected from the user and spell it out clearly in the button or text of the notification. Due to the limited amount of text, try to emphasize only the key information.

The landing page is not set up correctly

Once users click on the offer, they will be taken to the landing page, where the promotion of the offer specified in the creativity will already be promoted. If the ad specifies the size of the discount or the duration of the benefit, make sure that this information is also present on the landing page. Inconsistencies between the ad and the landing page can lead to loss of customers and negatively affect the reputation. By the way, this is a fairly common mistake among webmasters who misunderstand the essence of an advertising campaign.

No options for mobile and desktop platforms

Some advertisers try to reach the entire audience at once, but this often leads to mistakes. PC clicks are almost 50% cheaper than mobile clicks, and the effectiveness of notifications can vary from device to device. That's why it's important to separate campaigns and allocate budget wisely. It is possible that the costs will be high at first, but the profits will not be long in coming.

Ignoring age

Young people, in terms of audience, are much more expensive and valuable. When working with such a definition as push traffic, it will be useful to launch campaigns for different age groups of subscribers. You should not limit yourself to users who have been subscribers for a long time - they have a higher chance of ignoring notifications due to the “banner blindness” effect. It is important to realize that it is age that influences interest in a particular area. What is interesting to a pensioner, will not be interesting to a student. That is why the webmaster should customize the advertising campaign for age and target it in this way.

Conclusion

Push notifications are now attracting considerable attention from advertisers. Achieving high conversion rates is possible: be attentive, avoid mistakes, implement your own interesting ideas, and be sure to maximize results. Be sure to benchmark your competitors - it's important.