RichAds review – award-winning global advertising network

It is advisable to confirm that the ad network is dependable, user-friendly, and feature-rich while searching for the ideal traffic source for your ad campaign. We now want to provide you a thorough rundown of RichAds, an award-winning advertising platform that helps you start successful campaigns!

We will define RichAds, go over its ad types, traffic, features, targeting options and optimisation tools!

What is RichAds? A thorough explanation

With RichAds, publishers may monetise their resources and marketers conduct ad campaigns promoting CPA offers. RichAds is a self-service advertising network. The business was founded in 2018 under the names RichPush and RichPops, but since 2020, the RichAds ad network has brought all of the forms together on a single platform. With more than 5 billion ad impressions every day, it is currently a multi-format advertising network.

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AW Dubai 2024 named the platform "The best break out traffic source”, SiGMA Europe 2022 named it "The best iGaming traffic source," and OfferVault named it second in the "Top ad network of 2022" competition.

Everything you need to know about RichAds to get started is right here, from the helpful features of the platform to the ad formats that are accessible!

The RichAds’ ad formats

You can run your ads on 5 effective ad formats available on the advertising network:

Push ads

Notifications of push advertisements resemble those of social networks and other applications almost perfectly. After agreeing to subscribe on a publisher's website, users begin to see advertising. No matter what website they land on, they will continue to receive push adverts as soon as they go online. This guarantees that interested viewers will eventually receive the advertisements frequently, resulting in a high response rate.

In-page ads

iOS in-page push advertisements have emerged as a result of the manufacturer's initial restrictions on the delivery of push advertisements to users of Apple devices. Additionally, it changed with the introduction of in-page ads, which function more like pop-ups but do not require the user's consent to display. Despite this, they continue to resemble push adverts, which increase user engagement and conversion rate.

Pop-up and pop-under advertisements

The advertisements that open in a new tab above or below the one that is now open are also referred to as pop-ups, popunders, onclick and clickunders. Users who click anywhere on a publisher's website will see pop-ups thanks to a unique JavaScript script. A landing or pre-landing page featuring the offer—the only creative needed for popunders—is presented on the newly opened tab. Pops' high CR and strong engagement with the impulsive audience are ensured by this strategy.

Direct-click advertisements

The advertisements that show up when a user types the URL incorrectly in a search box are also referred to as domain redirect traffic. This causes the offer to appear on a landing page that has been prepared. You can utilise the direct click advertisements to target people you know have certain interests based on their query. Redirect advertisements are still a relatively new format, but they already have a significant amount of traffic coming from Tier 1 geos.

Native advertisements

The trustworthy appearance and strong user engagement of this advertisement type are due to its ability to naturally blend in with the surrounding website's content. Individuals may not even be aware that they have been exposed to an advertisement, which serves to pique their curiosity. AdBlock filters are circumvented, brand awareness is strengthened, and banner blindness is readily resolved with native traffic.

RichAds pricing structures

CPC and CPM are the two most widely used pricing models that RichAds uses to assess traffic bids.

Under the CPC (cost per click) model, the publisher gets paid for each click on the advertisement on their website, and the affiliate pays for each user click on the advertisement. Native, iOS in-page, and push advertisements at RichAds are all based on the CPC model. For push advertisements, for instance, the minimum CPC bid begins at $0,005, while for native ads, it begins at $0,001.

Under the CPM (cost per mille) model, you do not pay for clicks; instead, affiliates are billed for each 1000 ad impressions. For popunders and domain redirect traffic, RichAds uses the CPM model. For popunders, the minimum bid starts at $0,5, while for redirect advertisements, it starts at $1,5.

The categories RichAds ad network operates within

The ad platform provides quality traffic for offers of all the popular affiliate marketing verticals and niches, including:

• Gambling;
• Betting;
• Dating;
• Finance;
• E-Commerce;
• Antivirus;
• Nutra;
• Sweepstakes.

Payment methods at RichAds

At RichAds, deposits can be made with bank cards, Payoneer, Capitalist, and wire transfers. After making a $150 initial top-up on your balance, you can run as many campaigns as you like and use all of RichAds' features. You receive a personal manager who will help you with campaign setup and optimisation after making a $500 deposit. Additionally, managers provide whitelists for certain offers and niches upon request.

How RichAds segments traffic

Traditionally, RichAds has separated its traffic into four segments based on quality criteria: Premium, Standard, Remnant, and New. Regardless of the niche you operate in, the premium sublist comprises tried-and-true sources that work effectively, so it's best to start there for noticeable improvements in subsequent optimisation. In order to scale initiatives that are already successful, the other groups might be activated.

Targeting options available in RichAds

Affiliates can precisely target the audience they need for their campaigns with the help of 17 targeting parameters offered by the RichAds advertising platform. These specifications are:

• Geo, more than 220 are available globally, ranging from Tier 3 to Tier 1;
• City or region, which the campaign may choose to include or not;
• Device, from which to select a tablet, smartphone, or PC;
• The operating system (OS);
• The browser and its language;
• Connection types, such as cellular, Ethernet, and WiFi;
• Device makers and models;
• ISPs with the most well-liked internet service providers in the region;
• Mobile carriers for mobile traffic services;

Optimisation tools and conversion tracking at RichAds

Users can utilise several optimisation features in the advertising network at RichAds. The helpful optimisation aspects of the platform are listed below in full:

Performance Mode

This is an internal optimisation mode at RichAds that enables campaigns for marketers to receive new whitelists — lists of the sources that convert the best — every week. The optimal campaign parameters are chosen by the platform's algorithm, which also automatically selects the top-performing sources. At RichAds, performance mode is advised to begin with and is suitable for both novice and seasoned marketers seeking a safe option for optimisation.

TargetCPA

The goal of this optimisation flow is to run ads in a campaign in accordance with the targeted CPA by automatically adjusting its settings. The automatic adjustment involves figuring out and fixing bids based on specific characteristics in order to reach the required CPA rate. This mode is only accessible following the integration of a conversion tracker and its connection to the campaign, as it necessitates a thorough analysis of the precise conversions and the sources that lead to them.

Automated rules

With the use of this tool, marketers can establish performance standards that will determine how traffic sources used in the campaign are categorised into blocklists. Because the conditions will be performed automatically, these rules aid in eliminating sources that are not converting or performing well.

Micro bidding

With the use of this optimisation tool, marketers may create unique bids based on campaign characteristics, such as lowering the cost of a specific target option or source. The microbidding function makes it possible to adjust expenses for particular characteristics without having to launch separate campaigns for them. Because it requires detailed information on choices performance, the tool is only accessible after establishing a conversion tracker link.

Optimizer

This is more of a dashboard where you can use the statistics page to access the Micro bidding and whitelisting/blocklisting options for the origins of the campaigns. Having all of the performance data in one location makes it very easy to manage and modify campaigns, settings, bids, and sources with the Optimizer.

Furthermore, RichAds already has integrations with the most widely used conversion tracking software. The platform’s blog has all the instructions required to connect and correctly set up the services for campaign tracking.

In summary

With all the tools needed for optimisation, the RichAds advertising network offers a feature-rich platform for launching campaigns on high-quality traffic. Platform gives advertisers a modern working environment with a range of ad types, targeting options, and tools.

So, why do you delay? Start running profitable ads on the RichAds platform!