Secrets of Converting Gambling Creatives

The gambling industry can be incredibly profitable, especially when you use advanced advertising networks like ADxAD. This platform offers a variety of advertising formats perfect for promoting casinos: banners, native ads, popunders, pushes, Member Area, and Tablinks. Here’s how to design effective creatives to maximize your profits.

Successful Approaches and Creatives in Gambling

Based on our partners' results, these approaches are proving to be effective in 2024:

• Emotional Appeal. Vivid emotions inspire confidence and make people believe they can win big. The best format for this is short videos showing a winning combination on most of the screen and a person in the lower corner who can’t contain their joy. It's crucial that the video synchronizes the winning moment with the person's reaction to create a believable and emotional effect.

• Success Stories. Creatives featuring expensive cars, money, and a luxurious lifestyle attract users' attention. Texts like "I earned $100,000 in this app" make viewers imagine themselves as successful players, motivating them to download the app.
• News Report. Creatives styled as news releases appear more credible. Reports of someone winning a large sum are perceived as real events. To create these, use TV news clips, overlay sound, and add text. This approach adds a sense of relevance and truthfulness.
• Slots Visuals. Visuals of roulette, cards, slot machines, and other casino elements work well in gambling ads. Users associate these images with the chance of winning, making them an essential part of successful creatives.

Most Effective Creatives for Push Notifications and Popunders

Push notifications and popunder ads are highly converting formats, particularly for gambling promotions. ADxAD offers several options for these formats that work well in low-competition and cost-effective Tier 2 and Tier 3 GEOs. Here are some of the most successful approaches:

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• Jackpots. Creatives featuring an image of a jackpot along with the winning amount tend to attract a lot of users. These types of ads can achieve a CTR of up to 30%, depending on the geo and offer. Seeing large amounts can trigger excitement and the desire to try their luck.

• Large Welcome Bonus. The bigger the welcome bonus, the better the conversion. Focusing on generous bonuses usually yields excellent results. For instance, a promotion offering 100 free spins and $40 can attract a lot of traffic and maintain a steady flow of users.
• Free Spins. Offering free spins upon registration is a tried-and-true method for attracting users. You can enhance this by including a free spin directly on the landing page. Ideally, this spin should be a winning one, giving users a bonus that they can claim by registering and making their first deposit. 
• Promise of Big Wins. Utilize interactivity on your landing page to showcase big wins, prize draws, and special features. A "carousel" format can effectively highlight these aspects, creating excitement and encouraging users to take action.

Useful Tips for Gambling Creatives

To ensure your gambling creatives are as profitable as possible, keep these recommendations in mind:

• Logo and Icon. Include the casino's logo or the app's icon in your creatives. This helps users recognize the brand and builds trust, as they'll be familiar with the icon when they see it on their smartphones.
• Creative Format. Opt for square creatives to maximize screen space and increase visibility. This format helps your ad stand out more effectively.
• Emotional Appeal. For video creatives, add elements that evoke emotion, such as "lucky streamer" moments and push notifications about winnings and account deposits. 
• Localization. Use the native language of the target GEO. Tools like DeepL can help make translations more natural and free of grammatical errors, which is crucial for building trust.
• Currency. Display the currency used in the GEO, whether it's the local currency, dollars, or euros. Make sure to clarify this point before driving traffic to unfamiliar GEOs.
• Bright Colors. Design creatives with bright, rich shades, carefully selecting colors. Use several contrasting colors optimally to avoid causing user rejection.

• Capture Attention Immediately. You have 2-3 seconds to grab the client's attention. Show the most attractive offer in the first frame. For example, if the casino offers a +500% deposit bonus, make sure it's visible right away.
• Preview. A compelling preview is essential for video creatives. It should be bright and intriguing to capture the audience's interest within the first 3 seconds.

Run several tests to determine which creative works best. ADxAD allows you to try different ad formats and provides deep analytics in real-time, enabling you to optimize your campaigns promptly.

Conclusion

A creative is just the tip of the funnel that users go through. It must align with all stages of the campaign. Study your target audience, analyze successful creatives using spy tools, hone your technical skills, and test extensively. This approach will help you find the optimal combination to boost your income. ADxAD supports you in promoting gambling advertising campaigns, ensuring high conversion rates and a stable traffic flow.