SEO-strategy: useful recommendations for increasing search traffic

Proper SEO optimization of the site increases the volume of organic traffic. We tell readers about the main features of website optimization.

SEO-strategy: what it is

SEO promotes organic promotion of the resource in different search engines and is a budget-friendly way to attract traffic. In e-commerce, this method gives about 33% of site visits.

The SEO strategy includes a plan for the realization of the main SEO goals. These can be such goals:

• 

• increase in the amount of organic traffic;
• improvement of the site's position in search engine results;
• many potential buyers or visitors to the site.

With the help of SEO strategy, experts understand the way in which the site will be able to take the first positions in search engines. Convertible organic traffic is another important goal.

Who will need an SEO strategy and in what cases:

1. You want to make your website more recognizable.
2. The site contains 30,000 pages or more.
3. Your competitors are preventing your site from taking the first positions in the search engine.

Who won't need an SEO strategy:

• companies and brands that operate in narrowly focused niches;
• companies that do not want to work with the organic traffic channel;
• businesses that focus on short-term customer acquisition (this could be companies that resell seasonal goods with a markup).

A list of actions for a proper SEO strategy

Each search engine has certain ranking factors for web resources. Yandex uses about 200 different ranking factors. You need to know the main factors so that the site attracts even more organic traffic.

Presence of links to your web resource. The more links, the better the authority of the site for the search engine. Use large marketplaces to place offers and find reliable partners.

Content relevance to SEO-promotion. The published material should correspond to the promoted keywords. Keywords can be present not only in the text, but also in the headings of different levels. Attention should be paid to the presence of cross-references, interest and usefulness of the material for the reader.

Correct indexing. Popular search engines do not index pages if the site is not regularly updated content. Do not forget about the semantic core and updates.

Other important factors:

1. Usability of the site in commercial terms (how quickly online orders are processed, availability of contact information).
2. User behavior (clicks on links, time of page views).
3. Sources and variety of content.
4. The popularity of the product offered (conversion of traffic into orders, positive reviews).

Another important factor is the presence of the site on different marketplaces, aggregators. Online business can offer its services on Yandex. Market or in other ways.

Sequence of work with SEO-strategy

Specialists say that SEO continues to evolve. Search engines necessarily pay attention to the work with usability. This is the presence and operation of the mobile version, the speed of fixing all technical problems, increasing the relevance of pages.

Fast loading pages contributes to the organic promotion of the site. To take the first positions in the search, you need to check the contact information, add a link to the logo. Useful will be the presence of main headings, structuring the text by H2 and H3.

The main stages of work with SEO:

• compilation and clustering of the semantic kernel. Do not forget about commercial queries, divide the semantic kernel into several groups. Use services Yandex.Wordstat, Google Keyword Planner and others;
• analyze by kernel clusters in search engines;
• choose a suitable search engine to work with. If the site takes leading positions in Yandex for key queries, continue to work with this popular search engine. Focus on working in Yandex to get good results;
• review information about competitors. Their traffic indicators, visibility of sites on the sites;
• improve the position of the site. Make a list of specific actions, think about optimizing pages by style of presentation and design.

7 useful recommendations for SEO optimization

1. Think about the proper indexing of the site. Problems with indexing occur when the material corresponds to low quality and is updated very rarely.
2. Unique, useful, interesting content. All materials on the site should be customized for the target audience. Do not forget to regularly update and actualize the materials on the site.
3. Relevancy of the site. In the right places (H1, description) prescribe keywords to make the site correspond to the target search queries of users.
4. Improve the functionality of the site. To do this, you can add an original banner, a short description of the company's activities, conversion buttons. Think about important information blocks, navigation elements.
5. Think about how users make purchases. Eliminate errors in product descriptions, get rid of negative associations with your brand.
6. Offer customers a product that is in demand. Make sure that the site has customer testimonials, certificates, product quality guarantees.
7. Frequent mentions of the brand online. Promote the site's social media accounts, establish cross-promo partnerships, and post testimonials from customers.

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