SmartLink in affiliate networks

The level of return on paid traffic is determined by the quality of the advertising campaign setup. To increase conversion rates, it is important to show users products that interest them. Work in the affiliate will bring the webmaster income only if the target audience is segmented. However, this is not an easy task if it is done manually. Instead, you can use smart links. This is an effective tool for selecting the most appropriate offers for users.

Smartlinks in affiliate marketing - useful or not?

For many, affiliate marketing is a time-consuming, complicated process. To get income from it, it is necessary to study a large amount of data, carefully plan the business process, starting with the search for traffic sources and up to the choice of advertisers and offers.

However, there are tools that can significantly simplify the work of webmasters. One of them is SmartLinks. They allow you to intelligently direct traffic. SmartLink is based on the TDS system of traffic volume distribution. One link can contain over a hundred offers. It works as follows:

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• a user sees and clicks on an ad;
• the data is auto-analyzed;
• based on the results, the user is directed to the landing page that best matches their preferences.

All these operations take place in a fraction of a second. During this period, the following data is read and analyzed:

• device type and OS;
• geolocation;
• the generation of the browser being used;
• name of the provider;
• ip address;
• search queries.

How to use a smartlink in affiliate marketing?

A smartlink automatically selects a product or service for each user according to their requests. For example, an advertising campaign is launched to attract traffic through push notifications. Before running traffic to offer a large volume of traffic, it is worth checking its quality. However, advertising platforms, where traffic is purchased, does not allow you to enter detailed settings. For example, you can set the geo or choose the type of device. But to limit the target audience to women from 35 years of age from Moscow and the region will not work. To get the maximum benefit from such traffic, it is necessary to offer goods and services to a large audience. In this case, smartlinks come to the rescue. They automatically sort traffic according to a number of parameters, on the basis of which different offers are shown to different users.

With the help of special scripts, data from the servers of affiliate networks analyze data on each visitor. On the basis of this, the user is shown the goods or services that will interest him with a higher probability. If the limits to a given offer have already been exhausted, it is replaced by the next on the level of relevance. As a result, when clicking on the same link, users will see different offers.

What tasks of a webmaster are solved by smartlinks?

Smartlink is a modern and effective tool, but the organization of an advertising campaign still requires some effort, in particular, it is necessary to carry out customization. The work needs to be done both at the launch of the campaign and on a regular basis. Nevertheless, smartlinks can solve a number of problems:

• A single URL can be used for many offers. There is no need to adapt the created creativity for many users and different gadgets. As a result, smartlinks reduce the workload, allows you to increase ROI up to 25%.
• Smartlink automatically analyzes a large amount of user data;
• There is no need to use complex tracking functionality or pay for subscriptions;
• No need for monitoring. If an offer becomes no longer available, smartlinks automatically redirect traffic to the next most relevant offer.

What verticals can smartlinks be used with?

Smartlinks are effective in verticals where you don't need to create complex sales funnels or warm up your audience for a long time. If you need them, you should use traditional methods and do all the customization manually.

Some of the most suitable verticals for smartlinks are dating, adult, gambling. In these verticals, advertisers accept almost any type of traffic. Also, smartlinks can be used in:

• Sweepstakes - traffic to them comes from push or pop-under;
• Finance, cryptocurrencies.

Smartlinks are rarely used in verticals with commodity, nutra or info products.

If you are still searching for the perfect smartlink affiliate networks? Follow the link and choose an Affiliate Network by rating, where only true reviews are collected.

How to create smartlinks yourself?

Smartlinks are not just standard links, but a whole program of code. You can write it yourself or have it custom-made.

Another option is affiliate marketing trackers that are able to separate streams by parameters. However, the tool built into the tracker will not be as flexible as a custom-made smartlink.

When working with iGaming affiliate networks, the tool can be requested from the manager. When working with “former” offers, you can use other ways to optimize conversion. One of them is DeepLink, i.e. smartlink, which deeply analyzes information about the user and directs him to the right page.

SmartLink may seem like a magical method that will help provide passive traffic. But just choosing a smartlink and connecting it to an affiliate networks is not enough. You also need to:

• Create creatives - their quality will determine whether the link will be clicked;
• Optimize processes;
• Set the settings in the advertising cabinet - frequency of displays, targeting;
• Create campaigns separately for each location.