The importance of RTP in the iGaming niche
Why do many modern people enjoy playing in online casinos? What motivates them to register on the sites of these institutions and risk their money? As statistics show, most often players are driven by the desire to get a big win and get rich, as well as the desire to have a good rest and have fun. If a person plays in a virtual casino for potential winnings, he usually wants to know what is equal to the RTP parameter of the slot machine used by him. The higher the RTP of a slot, the better the chances of getting winnings when using it.
By promoting slots that have a high RTP, the webmaster helps players understand which machines offer the best chance of getting lucky and learn which machines other players prefer to use. The higher the RTP of the slots included in an online casino's gaming collection, the more popular it is among players looking to win.
RTP at iGaming
In gambling, the term RTP refers to the percentage of the money wagered that the user receives as winnings. This is the conversion rate. The higher it is, the more hope players have for winning, the more they want to bet in a particular slot machine.
How to perform the calculation?
How to calculate the RTP? To calculate this indicator, the total winnings of the user should be divided by the total amount of bets made, then multiply the resulting number by one hundred percent.
To be clearer, consider the following example. Let's assume that the RTP slot machine is 96%. This means that for every hundred bets of ten dollars, the player in this slot receives an average of 960 dollars.
Modern slot machines do not use an RTP of less than ninety percent. On average, this figure ranges between 96 and 98%. The return rate of a slot machine is set by its developer during the creation with the help of a special algorithm. After the development of the slot is completed, it is impossible to change its RTP. Neither the online casino nor its visitors can do this. Some games use a flexible return rate. But there are very few of them, and they are usually used in land-based casinos.
What is the importance of the return rate for a webmaster?
Know the return rate of slots is necessary for the following reasons:
- With the help of this data, you can choose ads that have a high conversion rate. High RTP simplifies the process of attracting new players who come for a long time, bringing a profit.
- Utilizing high return rate. A high RTP gives the webmaster the opportunity to generate interest from advertisers. They are interested in cooperating with a person who is able to promote offers with high RTP.
By monitoring return rates, you will be able to optimize campaigns, attract more traffic.
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Return Rate and Volatility
Volatility is the variability of a certain indicator. The volatility of the game demonstrates how much and with what frequency the size of the payout changes.
The high volatility of the slot means that its developer promises players high winnings, but the chance of getting them is very small. In such a slot, you can play for a long time, and then rip off a big score. However, there are no guarantees that the player will get it. Such machines are usually chosen by users who rarely play and agree to take risks, so as not to spend too much time on the game process and do not make large deposits. They believe that one day they will be able to get a big win, which will cover all their expenses for the game.
A low volatility slot means more frequent wins, but in smaller amounts. Using low volatility slots allows you to win regularly, but little by little. These slot machines are preferred by players who spend a lot of time at online casinos. They like the frequent play and the process of getting small but regular winnings.
Knowing the volatility of the slot machine and its RTP, the webmaster can tailor ads to specific groups of players. Beginners are attracted to casino sites by low to medium RTP games with low volatility. Experienced players usually dream of big winnings, so they prefer high volatility slots that have medium or high return percentages.
How can a webmaster benefit from knowing the RTP?
Offers with a high return percentage are tempting for webmasters, so a webmaster can make good money with them. When adapting ads, you should take into account the volatility of the slot machine. If it is low, put in the ad information about systematic wins, and if it is high, emphasize the possibility of getting a big score.
Conclusion
RTP is the portion of bets returned to players. When RTP is high, wins are large but infrequent, and when it is low, wins are regular but much lower. By monitoring this indicator and the volatility of slots, the webmaster can learn which games are the most popular and understand what type of players are most interested in a certain machine. This information he can then apply to optimize the ongoing advertising campaign.
