Use of PWA applications in affiliate marketing

Web view-apps are mobile applications with a one-page website embedded in it, where the offer is placed. Recently, they have been facing more and more new limitations: the arbitrageurs often ban them, write about the “unreliability of the source”, etc.

Many webmasters see a way out of this situation in using PWA-applications. In a language understandable to readers without special knowledge, this is the name given to sites that imitate Web view applications. In terms of design and appearance for the user, they are practically indistinguishable from the latter.

The pros and cons of PWA applications

To say that their rise in popularity is solely due to the ever-increasing difficulty of Web view applications is not entirely accurate. PWA applications have many advantages, the most important of which include:

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• No moderation. No restrictions on creativity and bans;
• simplicity of creation and further support. Other types of applications take much more time and effort to develop and maintain;
• high performance. PWA-applications need almost no storage space, use few resources;
• the ability to use in offline mode. The main thing is to download, after that the connection to the Internet does not matter;
• support for SEO promotion. These applications can be optimized to increase traffic in search engines;
• display push notifications. They are capable of performing not only informational function, but also marketing.

Speaking of cons, but that's first and foremost:

1. The need to purchase and customize Black Page. The same applies to White Page. We recommend using the Money Safe service.
2. Lack of access to UAC and In App traffic. The first one has a direct relation to user accounts, the second one to clicks on advertisements inside third-party applications.
3. Lower conversion rate compared to Web View applications. Compensated for by the absence of many bans, to which, as mentioned above, the latter have now become very seriously subjected.

How to create a good and profitable PWA app?

It should be:

• Adaptive. Work seamlessly on all any popular devices and browsers, interact adequately with mice, styluses and other additional accessories;
• Autonomous. Not be influenced by browser settings and be able to perform its tasks offline;
• operable. Easy to install, not slowed down when you need to request access to all necessary functions;
• optimized. Be search engine friendly, have an up-to-date code base, and be quickly and intuitively customizable for easy use.

Ways to create a PWA application:

1. Development from scratch. If you're not tight on funds to hire a real professional from freelancers and are a software professional yourself, this method is for you.
2. Buying or renting. There are more than enough offers to buy or rent a ready-made PWA application on the web, it is very easy for an uninformed person to make a mistake when choosing them.
3. Build with the help of one of the constructors. Ready-to-use templates, components and libraries used in such services often limit the customization of the application created in this way.
4. Request in affiliate program. Some of the affiliate programs can provide their webmasters with PWA applications. Success depends on which affiliate network you apply to.

What to prefer is up to you. Think carefully, weigh the pros and cons, and then take action.