What should a webmaster know about targeting?

Affiliate marketing is one of the popular ways to generate income. When using this way of earning, a webmaster promotes the products of his partners on the Internet, receiving commissions for their sale. To make their professional activities more profitable and successful, some webmasters use targeted advertising. Working with it is an effective way to attract a “warm” audience. What is targeting, what do you need to do to run targeting on popular online platforms, for example, Facebook?

What is targeting?

Targeting is a type of advertising in which the advertiser chooses the target audience to which the advertising campaign launched by him will be broadcast. He has the ability to select the target audience by type of hobbies, income level, location, used to enter the Internet device and some other parameters.

Using targeting traffic, you will increase the chances of making the user take the action you want (make a move, make an order, etc.). Its use makes it possible to minimize the cost of promotion, because those users who are not interested in the advertised products are cut off in this case. This is the most profitable method of promotion in affiliate marketing, as the budget of most independent webmasters is limited.

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Varieties of targeting

There are the following types of targeting with different goals and parameters:

1. By hobbies. Many modern social networks generate data about users' interests based on their reposts, subscriptions, likes and other information. This information can be used to customize targeting to direct traffic only to those people who are really interested in the promoted products.
2. By date of birth. Some types of products (travel packages, souvenir sets) can be effectively promoted to users who have a birthday coming up.
3. By gender. Many products (cars, hair flat irons, cosmetics, shaving supplies, etc.). In these products, many people prefer to direct traffic specifically to a male or female audience. However, by doing so, you can lose those potential customers who want to buy the product as a gift to present it to a person of the opposite sex - a husband, spouse, etc., and who want to buy it as a gift.
4. Look-alike. When using this goal, the webmaster sets the parameters of the audience he needs, after which the online platform directs advertising to those users who meet these conditions. This is how VKontakte and Facebook targeting functions. The target audience is selected with the help of parsers - specialized Internet services. Their use makes it possible to analyze the subscribers of social network communities or competing sites.
5. By behavior. With the help of behavioral targeting, can perform segmentation of the audience, the behavior of which corresponds to the desired parameters. You can target advertising to those people who have recently been interested in a particular topic on the Internet or purchased certain products.
6. By GEO. You can also broadcast advertising to those people who live in a particular region, state or city. On domestic online platforms are available in CIS states, sometimes you can customize the broadcast to other countries.
7. By social characteristics: age, income, marital status, etc. This option is usually used by those webmasters who promote niche products.

On some platforms, you can use other types of affiliate marketing targeting, such as user language, query history, device, etc.

The most popular targets

In targeting, there are various targeted actions. It can be a subscription to an online newsletter, a user joining a community, etc. Webmasters are usually interested in the following parameters:

• shows. The cheapest, but the most ineffective type of targeting. The price is calculated per thousand impressions. Since the payment in this case is made not for action, but for viewing ads, you risk quickly and fruitlessly spend all the invested funds. With the help of displays is more effective not to promote the product, but to increase brand awareness;
• transitions. In this case, payment is charged only after the user moves to the landing page. This goal in affiliate marketing is the most popular, when using it, the budget is spent most effectively;
• promotion of products through marketplaces, Facebook and VK stores. Money is charged for clicking on the card of any product placed in the advertising block;
• conversion in the application for mobile devices or on the website. Charge is made for making a targeted action, for example, registration or filling out an order form;
• application installation. When using this goal, the payment is charged for downloading software or installing it on a mobile device. It is used most often by webmasters who promote mobile applications of online casinos or gambling.