What to choose: agency accounts or self-registration

Both newcomers and experienced webmasters are talking about the blocking of advertising accounts. Blocking occurs both in social networks and in Google. Webmasters find it very difficult to return a blocked account, so experts create agency accounts. In the article readers will find information about the usefulness of self-registration and agency accounts, about how to use different types of profiles.

Differences between self-regs and agency accounts

A webmaster can create several self-regs (accounts) on his own. They need to be run, funded and launched for advertising.

An agency is used to register agency accounts, not an individual. These profiles are intermediaries between the advertising platform and the webmaster. Accounts with a greater degree of trust can become an effective promotional tool. “Agents” do not need to run, and the launch of advertising campaigns begins immediately after purchase. Other advantages of agency accounts:

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1. No limits on reach. Self-registered accounts are limited in terms of traffic volume, while agency accounts have no limits. The number of leads increases, traffic volumes increase.
2. The process of passing moderation. Moderation is easier for agency profiles, which are only sometimes subject to blocking. Large advertising platforms and social networks trust agency profiles. If the number of blockings will be minimal, the webmaster will be able to get the required amount of traffic faster.
3. Traffic payment methods. Working with self-referrals requires linking a currency card that will meet all the necessary requirements of the advertising network. Agent profiles allow specialists to work with cryptocurrencies even without binding cards. Agent profiles are suitable for working with classic and digital currencies.
4. Refund process. Once standard accounts are blocked, it is difficult to recover funds. With an agent profile, an affiliate company can quickly return finances or transfer them to a new account.

Starting restrictions are set in the advertising cabinet of TikTok and on other platforms. This feature complicates the process of launching advertising. It is faster and easier to distribute money between agent profiles.

What are the disadvantages of agency accounts

One of the disadvantages is a high commission, for which the webmaster gives up to 20% of the total advertising budget. The commission reduces ROI if you have a large budget and work in competitive verticals. After high commissions, profits decrease. You need to be serious about optimizing your financial costs and choosing partners.

Agency profiles are not suitable for all professionals. Agency accounts will not be useful when working with gray and black offers (successful agencies are not ready to violate the rules of advertising platforms). Self-registers will be the best option. Agency profiles do not have aggressive creativity, annoying advertising offers.

Features of agency accounts:

• the refund process is very easy;
• you can work even without a linked card;
• you can't use aggressive creativity on advertising platforms;
• no limits on the volume of traffic, no need to run;
• Google Partner provides direct support;
• commissions are quite high, but no effort is needed for refunds.

Features of Self-Reg:

1. Needs to run and farm, and it takes up to 4 weeks.
2. Binding of currency cards is mandatory.
3. Partial restrictions on advertising aggressive creativity.
4. Traffic limits are set for new accounts.
5. No support from Google Partner.
6. Not always successful refunds and frequent blocking.

Choosing the right account for a specific vertical is the right thing to do

Your goals, budget, and experience are the main parameters when choosing an account. For some verticals, agency account options with high credibility on advertising platforms are a good fit.

Gambling vertical

This high-risk vertical requires special attention from webmasters. Many professionals face profile blocking on advertising platforms. Agency accounts allow to promote iGaming offers effectively and organically. The process of passing moderation is improved and the number of blockings is reduced. An agency service that has experience in the gambling vertical will help to set up advertising campaigns correctly.

Nutra

Fast action and flexibility in testing is the basis for promoting nutra offers. Self-regs are suitable for use in this vertical. The accounts can be used to test various creatives and offers without additional commissions.

Dating sphere

For white labeled deeting offers with safe creatives, you don't need to buy agency profiles. With the use of self-regs, the webmaster tests creatives as quickly as possible, controls the budget.

Finance

Promoting financial offers has many peculiarities. The process of launching advertising offers through self-regs can be complicated. Agency accounts are well suited for promoting financial offers. Such offers undergo strict moderation, but give high payouts. With the help of agency profiles, specialists get access to various analytical tools. Self-registers do not give such access.

Choosing the right account for the offer

• agent profiles are designed to promote gray verticals. Agent profiles speed up moderation, facilitate the return of funds, if there was a blockage;
• If white offers are being promoted, the optimal solution will be self-regs. These profiles provide flexibility in managing advertising campaigns, give the webmaster full control over the budget;
• In general, agency services are not designed to work with black offers. Agency profiles will not support advertising that in any way violates the rules of the site. Specialists give preference to self-regs and buy accounts in large quantities. This is explained by the fact that advertising platforms regularly block new accounts.

For any type of offer, you can choose the right type of account. In some areas, self-service accounts will be effective, and in other areas, agency services will be effective.

Conclusion

When passing moderation, agency profiles win in comparison to self-regs. The advantages of such profiles include increased reach, fast refund process, and convenient payment methods. Using agent accounts will cost the webmaster more. To work with black offers, it is better not to use agency services.

Self-registers are intended for self-promotion of the account. Webmasters adapt accounts to their needs and quickly solve complex problems. The advantages of using self-regs are improved ROI, lower costs. The disadvantage of self-tags is that it will take more time to run them.