What you need to know about the Travel vertical
Travel services are very popular and suitable for people of all ages. Every year, this area of arbitrage becomes more and more relevant. Webmasters do everything possible to prevent accounts from being blocked. Travel services are a “white” vertical that allows you to earn money. Advertising is not subject to blocking and is considered a good option for affiliate marketing. We consider affiliate marketing in combination with popular travel services.
Travel vertical: what is it?
The travel niche is directly related to offers intended for tourists. The vertical promotes well in various traffic sources, which can be called its main advantage. This popular vertical is well suited for affiliate marketing. Experienced buyers and promising beginners work with it.
Travel has not only advantages but also some weaknesses. We will discuss the main “buts” of the vertical below.
“Buts” and possible difficulties in travel
Webmasters make a profit using this widespread vertical. What determines stable success in this area? Several key aspects influence success.
The instability of travel
People travel, but not all destinations are popular. The world of travel is also affected by visa restrictions, crises, and even viral diseases. Under such circumstances, the demand for travel and flights quickly decreases. The situation is reminiscent of working with fraud traffic, where the outcome is unpredictable. You can read more about what fraud is and how to detect it here.
Seasonal destinations
During the holiday season, tourists travel to popular destinations. In their work, publishers focus on the seasonality of travel. This topic is studied carefully, after which offers can be promoted and high-quality traffic can be run.
Competition in the “premium” segment
The premium segment refers to certain niche destinations. The average or high travel check, and the demand is very active. The premium segment includes travel insurance, hotel accommodation, and air travel.
Solo webmasters, like inexperienced publishers, have to put in a lot of effort to break into the premium segment. High competition means that you can't make even the slightest mistake. You can use affiliate marketing and alternative options. These include offers for transport rental, transfer organization, and more.
Traffic limits
Travel affiliate programs prohibit the use of branded advertising. Standard traffic sources used in “white” offers are also prohibited. Mobile traffic and contextual advertising are also prohibited. Limits and prohibitions depend on the terms and conditions of the specific affiliate network.
Popular offers
“White” offers can be safely used in the travel industry. These offers are intended for a solvent audience with a high level of income.
Apartment booking
Travel will not be successful without comfortable accommodation. Tourists are looking for options for booking hotels, apartments, or simply rooms. This area can be worked with.
Ticket purchases
In the travel vertical, tickets are the most common category. Travelers book tickets every day to see even more interesting places. Both airline tickets and intercity tickets are sold.
Travel insurance
Travelers take care of their insurance to avoid potential problems. The trip will be comfortable, vivid, and unforgettable. The demand for travel insurance is constantly increasing.
Organization of excursions
Individual and standard excursion programs are suitable for tourists. All excursions are designed to allow travelers to explore the sights of the area. Travel excursions are a profitable and popular category. You can set up affiliate marketing for this niche to generate a steady profit.
Features of GEO for travel offers
Tier-1 countries provide good profits in affiliate marketing. The Tier-1 region includes EU countries, the US, and some other countries. However, competition is also high: local companies invest significant budgets in promotion. To withstand the competition, webmasters should implement comprehensive strategies.
Competition is also high. Companies with large advertising budgets offer their services in local markets. It will be difficult for novice publishers to compete with such companies.
Conclusion
The travel vertical is suitable for all webmasters. This area is popular and allows you to set up “white” advertising correctly. During the travel season, ROI will be high, which webmasters will definitely appreciate. During periods of active storms, the travel vertical can be an interesting additional source of income.
