What’s the best way to push GEO?
At first glance, choosing a GEO does not seem particularly difficult. But in fact, this process is much more complicated, so you need to take it responsibly. The price of the same products and the cost per click are not the same in different countries. How do you understand why certain offers are affordable for Japan and unaffordable for Brazil? How can you advance your GEO and explore new territories in the future without fear?
Types of GEO
There are three types of GEO: tier-1, 2 or 3. Many webmasters who are just starting to explore the niche prefer to ignore tier-1, as they believe that the countries included in this block are too expensive. Webmasters perceive tier-3 as a more budget-friendly and suitable option. This opinion is wrong. You can work in any GEO, regardless of its location. Much more significant parameters are vertical, offer, advertising campaigns settings and approach to creativity. What is the right way to work with countries belonging to different ranges?
Peculiarities of working with tier-1
This block includes the most solvent, expensive countries: the United States, Norway, Australia, New Zealand, England and so on. For tier-1 is characterized by expensive traffic and a high threshold of entry. Working with this GEO, it is necessary to use complex, special approaches to advertising. Residents of these countries are used to various marketing tricks and are “spoiled” by them. Webmasters have to involve a professional copywriter, designer and translator in their work.
Entering these countries is difficult but possible. If you have enough money, you can test several GEOs, choose an offer and run it. If you do not want to invest a large amount of money in trial tests, you can use another option - to engage in target audience selection. For example, you can work with female traffic. In recent years, there has been an active growth in the share of women over 35 years old in gambling. However, webmasters do not work much with such traffic, as the niche is skeptical of it.
When using tier-1 the highest profit. Most of the traffic comes from social networks and messengers, which is explained by the high cost of the Internet and the provision of some applications and messengers with unlimited traffic. The most difficult in the work of a webmaster with tier-1 is the development of creativity. The abundance of advertising in these GEOs forces webmasters to use such texts and images that immediately attract attention.
Working with tier-2
In tier-2, the target audience is also solvent, but less expensive than in tier-1. There is less competition in this segment, more working approaches and opportunities to monetize traffic. This tier includes Vietnam, Pakistan, Poland, United Arab Emirates, Brazil and many other countries. This segment has relatively inexpensive traffic, so many webmasters use it.
When working in this niche, you should take into account the cultural and national characteristics of different countries. For example, you should not advertise gambling in a Muslim country using photos of girls in open swimsuits.
Features of work with tier-3
This segment has the cheapest traffic, but the incomes of people living in these countries are also the lowest. Nevertheless, it is possible to earn on tier-3. To do this, you need to use the right approach so that you don't scare off potential clients with low incomes by paying too much. When preparing creativity, it is necessary to take into account the local characteristics of EE. Profit in this case most often bring not specific leads, but volumes.
How to make GEO work?
Having chosen a GEO, determine the needs of the target audience. For Kenyans and Brazilians, the problem of earning and welfare is acute. In this case, it is advantageous to create creativity with the attributes of successful life - finances, expensive houses, rich people, chic accessories. For Norwegians and Swedes it is more important to make life more comfortable, to achieve respect in society, so they should demonstrate the benefits that can be obtained from the product.
After identifying needs, before you start to create creativity, you should familiarize yourself with the local advertising market in more detail. Find out which banners are the most effective in the chosen GEO, and what in advertising is better not to use. Find out what used to provide the expected result, but now the benefit is no longer useful.
Advancing the GEO, make the main emphasis on texts. After analyzing the GEO marketing market, create some creativity and then test them. If you are looking for an easier way, you can use an already rocked GEO.
Conclusion
To be successful, a webmaster must pick a GEO that suits him personally. It is important to consider such factors as the expected result, the amount of money available, and the time that the webmaster agrees to spend to pump advertising campaigns. If you have not yet decided on the state to work, you can try Pakistan. This new GEO has already managed to provide initial profits and high traffic to dozens of webmasters.
