Are advertisers refusing to work with you?

The main reason is a low average check. Below we will consider ways to increase it, as well as the possibility of extending capping on the schemes. The latter is directly related to retention.

Retention in the schemes

In a general sense, Retention is a metric indicating the percentage of “returning users” or “user retention” (whether consumers will continue to use your services over and over again). In schemes, it's the same thing, only the subject is different - will a player continually make a deposit and then come back to the game himself? The big question is how do you get him to do so?

Here are a couple of the most popular ways that work successfully for the current time:

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• your actor conducts an online stream, where he regularly spins slots on our predictor or demo. At the same time tells different strategies, approaches to win. Shows his victories, increases the deposit and says how cool and awesome everything is;
• a VIP-channel with daily signals is created. Subscribers go to the channel at a certain time, receive signals and repeat the actions.

Any affiliate manager or advertiser who accepts schemed traffic will not extend the caps if there are no repeats - no one is interested in dead traffic.

It is important to build a sales funnel so that everything worked without your direct participation, repeat sales were made, and the average check grew. The latter should be equal to at least your rate, which you receive.

Let's look at an example on an aviator

1. The desired average check advertising - from $20 + player's activity.
2. Minimum deposit (conditionally) - $10 with a payout of $30.

If a player stops playing with you, he will continue to play on his own. At the same time, if he made only the first deposit, then in 99% of cases you may not even think about the payout (except for the test drop).

Some advertisers have special conditions on KPI fulfillment:

• the number of repeated deposits (RD) must be at least equal to the number of first deposits (FD);
• the total amount of bets must be three times the amount of deposits.

This can be said either before traffic starts to ebb or after it has been cut back. The main thing is to keep the traffic active.

Remember that the task of traffic from schemes is not to get the first deposit. This is a work for the future with one goal - to earn should all: webmaster and casino. The meaning of cooperation is only when there is a working scheme “win win”.

Bottom line

Retention is extremely important in the schemes. Therefore, take it into account in your work.