Mamma Mia! Italian case with ROI 96.95%
The Posido offer did not pass by the One Partners team, so we are ready to share with you the secret of success using a case study from sunny Italy.
Summary:
- Offer: Posido | Reg Form;
- Geo: Italy;
- Platform: Facebook apps;
- Test period: 04.08-24.08.2024;
- Expences: $8460,63;
- Income: $8202,24;
- Profit: $16662,87;
- ROI: 96,95%.
Want to launch an ad campaign in Italy? It's time for you to contact the One Partners managers
Case statistics:
Choice of geo:
Italy is a country in the south of Europe with a population of about 60 million people, the third largest country in the EU. The official language is Italian, the currency is the euro. The capital is the well-known and popular Rome, other big cities are Milan, Naples, Turin and others.
Italians are passionate individuals who are quick to take on new things, and gambling is no exception. Gambling in the country is regulated by legislation to protect players and control processes in this admittedly popular niche.
Traffic source:
More than 40 million people use Facebook in Italy, which makes the social network very popular and a great platform for arbitrators. Since the social network is used not only by the target audience of the ad campaign, but also by the majority of the population, we chose it for the campaign.
Creative selection process:
Creative should be engaging and appeal to the needs and interests of the audience. You can play on the Italian mentality: offer something passionate and emotional. A great example would be creatives featuring emotional Italian women from different cities who are happy to win. Since we are working with social media users, it is important that the creative attracts and holds their attention.
It is better to use Italian for the creative, as it is the language most people in the country use.
How did we set up ad campaigns?
This time, as you can already understand, Facebook was the placeholder. When launching the ad campaign, we used WWA programmes. We chose men and women from 22 to 55 years old as our target audience.
The basic parameters of the ad campaign:
- Paid Target: (FTD);
- Geo: IT;
- Hold: 30 days;
- Minimum deposit: 10 EUR.
Prohibited:
- motivated traffic;
- specifying the amount of the minimum deposit in creatives;
- multi-accounts, fraud, chargebacks.
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Conclusions:
This case shows that even with strict Italian gambling regulations, success can be achieved in this niche with an understanding of how to run an advertising campaign and what to look for in a creative. So pay attention to details and launch successfully without fear of failure.
