What’s going on with Google?

The giant company Google is constantly updating and improving. Site owners are forced to adjust to such updates in order to be “afloat”. In March of this year, google announced important innovations that affected the work of all sites. Innovations and changes in search engine algorithms are an additional reason to improve your site promotion strategy.

After reading this article, you will understand the latest Google updates and get useful tips on how to improve your SEO strategy. You will learn what ways to attract even more targeted traffic to your website.

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Major changes in Google 2024

The Core Update algorithm has been changed. Spam Update has also received a massive update. Making updates affected the fact that Google changed the “rules of the game” on web resources of different topics.

After the Core Update, the top positions began to be occupied by sites that offer high quality content to visitors. The Spam Update affected the fact that users no longer view “trash” content.

What is the purpose of Google's changes?

After the updates, the search engine has reduced the amount of spam and low-quality content. Users get useful, reliable, most relevant information. Sites with “junk” content are at risk because they are filled with information that is not useful.

Google's updates started back in 2022. In 2024, Google developers said that the new changes would drastically affect SEO promotion. As a result, sites with low-quality texts will be blacklisted. The use of “black” SEO methods will also not lead the site to good results.

Owners of web resources should improve the SEO-promotion strategy. Sites with quality content and a well-thought-out strategy will be more successful than other web resources. “The SEO game” is becoming more and more interesting and complicated, and the first to get hit are sites with ‘garbage’ content.

All the peculiarities of working with SEO

In search engines, social networks and online advertising platforms appear more and more restrictions. The “scope” of bans is shrinking, the amount of spammy content is minimized. Webmasters who want to stay competitive face these new changes. When working with SEO, specific techniques should not be neglected.

• Useful, not empty text. In the past, texts used to contain many keywords that helped promote the page. Now the Google system likes texts not with promoted keywords, but with quality and useful information;
• advertising on other people's sites. In the past, all successful websites had ads placed by webmasters. In this way, webmasters promoted their web resources. In 2024, Google severely penalizes webmasters and owners of resources with inappropriate advertising for such actions;
• use of “fake” sites. A few years ago, promoted sites were very popular. Now, the theme of the site must correspond to the posted content. If the topics of the pages are different, Google will simply block the resource.

Methods to stay afloat

The quality of content is an important parameter when ranking sites in Google. If the webmaster does not get into the “blacklist”, then the site takes high positions when ranking. Three main ways will help you always stay afloat when promoting a web resource.

1. The right choice of drop-domains. Pay attention to the subject of the previous content. Look for domains on the Internet that have been used for resources of similar topics. This way, you will be able to keep the connection between the new content and the domain. When reconfiguring content, refuse to use domains with a different theme from the site.
2. Any methods of “black” SEO are prohibited. This is unfair placement of information, link spoofing and other methods. To place advertising it is better to use thematic sites, which is sure to please the search engine.
3. The use of quality content. Informative and unique content improves the position of the site. There is no point in using AI materials and in copying created texts. The right solution will be the independent writing of materials or finalization of generated texts.

Conclusion

High quality content is the main requirement of Google. This search engine is focused on useful and unique content. Site owners are increasingly refusing to use “black” SEO-methods and unscrupulous ways of promotion.

Following simple principles will improve not only the position of the site, but also improve the strategy of web resource promotion on the Internet.