Peculiarities of GEO selection in affiliate marketing
Choosing a GEO is the pain of every webmaster. At this stage of working with affiliate networks, it is important not to listen to the manager and look for only those offers that will be really profitable. To do this, you need to study the experience of other VM, as well as do numerous independent tests aimed at obtaining maximum information. Important - a lot of useful information about affiliate marketing is in the public domain.
Definition of GEO
GEO in affiliate marketing is a certain territory where a particular advertising offer is promoted, where the target traffic is collected. In simple words, it is a list of countries corresponding to the offer in the affiliate programme, called GEO. Affiliate networks sometimes make exclusive offers for Tier-1 countries, the actual list of which is not specified. It should be learnt separately.
Advertising campaigns can be launched all over the globe. A webmaster, being in Ukraine, can run traffic to Brazil or Pakistan - if he thinks that these countries have his target audience.
What are the differences between Tier 1, Tier 2, Tier 3?
The Tier rating is set by the TVPA in the US. It is not directly related to affiliate marketing - but VMs from around the world have valued these categories, finding them an excellent basis for billing. In the context of CPA (contractual affiliate marketing), these ratings are used to categorise countries by solvency, buying activity.
Tier-1 with the most expensive advertising is a group of highly developed countries where users actively make online purchases and have an average and high standard of living. Tier-2 with variable rates is a list of countries with an average standard of living. It includes Greece, Bulgaria, Thailand, etc. When working with this direction, it is important to study individual offers for specific countries. This will help to make the most profitable offer.
Tier-3 with minimal advertising rates are countries with a fairly low standard of living. However, they include Israel and Georgia, which is unusual. That is, even in the context of Tier-3 you can find a potentially solvent audience, capable of making the necessary volume of online purchases.
In the section ‘Advertising Networks’ you can find a TOP grid to promote your offer.
How to choose a GEO?
Actually, the GEO of affiliate marketing traffic does not have a very serious meaning. There are many cases of good earnings on the minimum rates. That is, you should not fixate only on locations.
It is important to find a suitable advertiser or affiliate programme, master the source and ensure a balance of costs and income from attracted leads. For success in affiliate marketing, it is important to abandon stereotypes about regions. On the Internet you can find successful examples of earning on traffic from third world countries, which can become a source of income, despite their apparent unattractiveness for beginners.
Even more - it is a non-standard approach to GEO can give the webmaster the maximum profit. After all, even in very poor countries, people make online purchases. You just need to find the right approach to them.
Spending on testing, advertising, creativity and the choice of the offer should be worked out carefully, studying the specifics of the country in which the launch is planned. Testing costs, developing advertising strategies, creating creativity and choosing an offer require a careful approach. To do this, you need to carefully analyse the specifics of the target country. Geographical location is not the initial step for webmasters. It is an auxiliary step related to the traffic source and offer. Usually, VMs choose a certain GEO if:
- have already run traffic in these sources and understand the psychology of users;
- have a good offer for several countries, but have lost access to an old profitable traffic source.
A webmaster sometimes chooses an offer and starts working with a new GEO and source, testing his skills and studying a suitable offer. However, when choosing a geographical location to maximise traffic, you should also pay attention to external factors:
- Abnormal drought, fire, floods, crop problems.
- Election of heads of state, festivals, conferences, fairs, youth gatherings.
- Celebrations, days of mourning, parades.
- Economic fluctuations, defaults, sanctions, military actions, coups d'état.
I.e. before launching the traffic, it is important to watch what is happening in the chosen country - at least in order not to drain the budget for nothing. Otherwise, a webmaster can lose a lot of money without any output. Carefulness, scrupulousness and constant search for insider information are important components of successful and profitable affiliate marketing in 2024-2025. If necessary, beginners can turn to experienced VMs and get a little informational help, support.
