Served Hot: Chilean Case From One Partners Is Ready!
Have you forgor? One Partners rembers how profitable it is to drive gambling traffic to Chile, the top geo of LatAm. This time, we launched Beton.Win’s offer and got the ROI ...%. Below are our insights on how to achieve such (and even better!) results in one of the most promising geo-trending regions.
Summary
Offer: Beton.Win | Android / iOS
Geo: Chile
Platform: Facebook apps
Test period: 08.02.2025-03.03.2025
Expenses: $1494,00
Income: $2970,00
Profit: $1476,00
ROI: 98,8%
One Partners has high payouts for everyone — both new and experienced partners
Case Statistics
Choice of Geo
Verdict: Chile is an excellent choice for launching your campaign in Latin America in 2025. It is the narrowest, longest, and southernmost country in the world, as well as one of the most developed nations in the region. The average salary here in 2025 ranges from $1200 to $1900, indicating that the population is quite solvent. Additionally, Chileans are known for their affinity for gambling; there are two primary motivations for gamblers: they play both to earn money and to relax and have fun. The ideal approach is to cater to everyone. The number of gamblers across both genders is approximately equal, with 51% women and 49% men, allowing you to confidently target anyone who has reached the required age.
Among the advantages of the geo, we highlight the fastest Internet in all of South America (5G is already available here), which gives you complete freedom in creating creatives and landing pages. In Chile, Spanish is spoken, but consider the local dialects (the south of the country has the Chilote dialect, while the north has the Andean dialect). The local currency, the Chilean peso, may be unstable, but Chileans continue to trust it, so incorporate it into your visual materials.
Chileans are religious people; the vast majority of the population professes Catholicism (about 70-80%), while slightly more than 10% of residents are Protestants, primarily Pentecostals. The number of representatives from other religions — Mormons, Jews, Buddhists — is limited (about 1% for each of these religions). According to some data, the number of atheists or non-religious individuals is approximately 10%. The church in Chile is separate from the state but still influences social and spiritual life; for example, divorces were permitted by the church only in 2004.
Chileans play and deposit at various casinos, but the gambling industry in the country is not yet well regulated. A bill to address this is in the works. However, gambling is an integral part of Chilean culture, especially during the local summer — our winter — when the country hosts many high-profile festivals, as previously mentioned. Interestingly, there is a duopoly between Polla Chilena and Concepción Lottery in organizing lotteries and other public gambling, but this does not prevent affiliate marketers from profitably launching their campaigns.
Other Niches
Can you guess the most popular sport on the first try? We think so: of course, it's football. However, promoting betting isn't straightforward; the passion for football here isn't as strong as in other countries in the region, and the local team performance is underwhelming. Nevertheless, you can achieve good conversions in this niche during championships (Copa América, World Cup).
Another niche with huge potential is nutra. It's hard to see a doctor here; medicine is expensive and not always of high quality. Since Chileans are advanced Internet users, it is certainly easier for them to order medications online. Current issues include excess weight, diabetes, hypertension, men's health, and more. An expert approach (doctors are respected here and will be trusted by locals in your creos or landings) along with the news approach will resonate well with residents. Both evidence-based and traditional medicine are popular (emphasize naturalness and tradition when promoting). The average life expectancy of Chileans reaches 80 years, and pensioners are comfortably off because they invest in their own pensions through a special advance program: they can be safely targeted.
As advanced internet users, this nation is interested in cryptocurrency. The primary reason is the instability of the local currency, prompting people to seek uses for their money and investment opportunities. Dating is noteworthy here, despite the population's religious beliefs, especially during major holidays and festivals. Some individuals are looking for long-term relationships, while many are also open to casual encounters or one-time meetings. The overwhelming majority of the population is mestizo (over 70%), with white individuals making up about 25%, so consider the diverse features of appearance when promoting dating and adult services.
Traffic Source
As we have already mentioned, the Internet is widespread, fast, and has a direct cultural and social impact on the locals. As many as 94.1% of the population actively uses the Internet (2024 data), while in Mexico, another popular Latin American region, the figure is 81.2% (2023), and these numbers speak for themselves.
Facebook ranks as the third most popular site in the country, while Google holds the top position. Therefore, we recommend that anyone planning to launch in Chile and seeking the ideal source consider this info :) Our team chose good old FB not only because of its popularity but also due to the high concentration of solvent representatives from the selected target audience.
Choice of Creative
Video creative > statics, because the Internet is very fast. The affiliate marketer’s task is to attract both those who gamble for money and those who do it for fun, highlighting the advantages of the offer and the positive emotions associated with gambling.
A video featuring streamers reacting to their winnings and the instant money transfer into their bank accounts, along with highlighted attractive bonuses at the end, would be ideal. Emphasize the casino's unique selling propositions, such as its diverse range of games, high RTP, and more. The only limitation is your imagination.
Chileans are patriotic, family-oriented, and supportive of feminism. What does this mean for your creatives?
- Patriotism: national symbols, currency, colors, local demographics (more mulattos, somewhat fewer whites)
- Family: if someone plays solely to earn money, then envision a happy, affluent family, a couple, or an attractive, self-assured family man
- Equality: women and men in Chile are equally solvent, interested in gambling, and possess equal rights. Therefore, segmenting by gender can be a reasonable solution: show women creatives aimed specifically at them
One Feedback
Do not question the locals' religion and their government; Chileans are proud to be citizens of their own state. The same applies to women: provocative content is acceptable, but obvious objectification and disrespect are not. In creatives, use people of local appearance; overdoing it with Europeans in the video will worsen your CR.
We share our experience: emotions are a crucial element. Chileans are sociable, so creatives that lack people did not pass our tests. We also test app designs: we select three different ones, writing unique comments with different messages for each app and adding responses from the developer if possible. Then we chose the design that performed well. Sometimes two designs succeed simultaneously, or none work, which is also common. Interestingly, both Android and iOS showed excellent results, so you know what to do :)
Example of Creative
How Did We Set Up the Ad Campaigns?
The team utilized apps from WWA. Placement — no surprises here — was Facebook. What about the target audience? In Chile, you can easily target the female audience, but we chose to focus on men aged 25 and older.
However, no one is stopping you from accepting this offer on our CPA-network (the minimum deposit figure is tempting, we know) and trying to launch ACs on Chilean women :)
The Basic Parameters of the Ad Campaign
Paid target: (FTD)
Minimum deposit: $2
Cap: 30 deposits
KPI: minimum deposit; no payout if there is no activity
Prohibited
- motivated traffic;
- specifying the amount of the minimum deposit in creatives;
- multi-accounts, fraud, chargebacks.
Conclusions
The conclusion is clear: Chile is a prime destination for driving traffic to gambling. Moreover, Nutra shows significant promise here; crypto and finance do as well, and sometimes betting offers can lead to conversions. This is supported not only by the country's gambling culture but also by high earnings and diverse player motivations — whether people want to strike it rich or simply relax (just chill guys), there will be conversions. We recommend avoiding any discrediting of the government, religion, or women, as this will ensure that your affiliate experience remains at the highest level. Our ROI…% demonstrated how profitable a smaller market like Chile can be.
