Boost e-commerce: Top SMM Trends for 2024
In the world of e-commerce, SMM knowledge is relevant for both webmaster and traffic webmaster. You need to stay updated with the latest social media trends to create eye-catching creatives and attract more traffic.
Here is a list of top SMM trends that will help you maximize your profits.
Video content
The future of marketing undoubtedly belongs to video content. This is only confirmed by the growing popularity of video across platforms:
- the well-known Reels feature for short videos;
- video Shorts on YouTube with clips up to 1 minute long;
- TikTok gave users the opportunity to shoot longer than a minute, such videos are successfully promoted.
It is important to take into account the popularity of content created on mobile devices. Therefore, it is recommended to use simple and clear scenarios in advertising creatives, to build a bright eye-catching picture for users.
Content should engage
Today's users are well-versed with promotional offers. Therefore, real reviews, any user-generated content (UGC) created by ordinary people better attracts a loyal audience.
Topical content
In the realm of social media advertising (SMM), the latest news and relevant topics play a key role. Users, after seeing an advertisement, often want to learn more, which leads them to the site. It's important to consider this factor when creating content.
An inclusive approach
The trend toward exclusivity is giving way to an approach that focuses on real people with their unique traits, problems and solutions. Advertising creatives value the use of ordinary people “off the street,” with average income and appearance. Such content is able to highlight the real pains and needs of users, which means it is memorable and attracts more attention.
Maximize utility
Consumers expect advertisements to provide information about discounts, reviews from other customers, new stores nearby or long-awaited products. Therefore, affiliate marketing should be built based on the needs of the audience.
Authentic context
More and more companies are moving to a pay-per-action (CPA) model, which is leading to a decline in native advertising. People trust it less and less. To stand out, you either have to come up with something truly original or use the power and influence of popular influencers. Such advertising emphasizes the voluntary use of the product by celebrities in creatives, which inspires more trust in modern audiences.
A compelling story
Audiences are ready to consume content related to a single topic, be it stories, podcasts or posts. This approach is also effective in product promotion: advertisements should be presented through the stories of specific people that are close to reality.
A system of different channels
In 2024, it is easy to get lost in the abundance of information flows. That's why a well-built system combining, for example, official company websites, e-mail and Telegram channels will help consumers to stay in the information field. For effective interaction with buyers and high conversion rate of ads, it is important to use the maximum number of information channels.
Live streaming
In 2024, live streaming (livestreaming) is becoming a major trend. Bloggers are still actively using live streaming to retain their audience. In exchange for participating in the broadcast, users receive their bonuses, such as special promo codes or exclusive information. Social commerce (social commerce) is becoming particularly important for online platforms.
Socially relevant content
According to Instagram's annual trend report, addressing social justice is becoming a key trend. Brands and ad campaigns need to address social issues to gain more attention.
Conclusions and recommendations
Webmasters, especially those working in e-commerce, should be aware of the main SMM trends in order to successfully integrate them into creatives and product promotion strategies, as well as understand the interests of their target audience. This will ensure high conversion rates, profits and strengthen brand reputation.
