Choosing an affiliate marketing offer: what to consider?

In Affiliate Marketing, an offer is an offer from an advertiser that is provided to publishers or webmasters in order to provide promotion of a service or product. It is one of the basic elements of affiliate marketing. It influences the direction of traffic and determines the amount of final profit.

Who is the best person to work with? Directly with an advertiser or with an Affiliate Network? It is described in detail in this article

Choose an offer should be very responsibly and carefully, taking into account all the nuances. First, the target audience should be taken into account. If the offer does not match the interests of users and their needs, the conversion rate will be low, so all the efforts made by the publisher in this case will lead to nothing. For example, if a webmaster promotes women's cosmetics, but does it on a site where the majority of visitors are men, he will not succeed.

• 

It is equally important to consider the quality of the offer. Before making a choice on it, you should analyze its reputation, read reviews and terms of cooperation. Use only reliable, proven options. Otherwise, you may encounter an unpleasant situation related to delayed payments or their absence.

In addition, the offer should be chosen taking into account the competitive environment. If the market already has many similar offers, and it is oversaturated with them, you will have difficulty attracting traffic to the advertiser's site, because of which you will not be able to get a large profit. To make good money on affiliate marketing, you should learn to find underestimated or exclusive niches. Competition in them is lower, and the level of demand for a service or product is still quite high.

Geographic targeting should also be taken into account. If the offer is aimed at people living in a particular region or in a particular country, think about whether you have access to relevant traffic from this region, otherwise your efforts related to promotion will not be effective enough.

Also take into account the nuances related to legislation. In some countries you can not promote certain services or products. If the offer is related to them, working with it can cause unpleasant legal consequences. Be sure to take this into account when choosing a suitable option for you.

The main varieties

There are the following types of offers:

1. CPA. This type of offer is one of the most popular. The webmaster in its use is rewarded for targeted actions performed by users: filling out a registration form, making a purchase, downloading a client, filling out a questionnaire, and so on. These offers are predictable, so they are in steady demand.
2. CPS. Webmaster when using these offers receives income depending on the number of sales made thanks to his traffic. In this case, an important criterion is the quality of traffic, because the advertiser needs only those people who can buy the product he offers.
3. CPC. In this case, pay for users' clicks on advertising. To make a profit you need large volumes of traffic, so such offers are suitable for popular, frequently visited sites with a potentially large number of clicks.
4. SRM. Payment is made for every 1000 impressions of advertising.
5. With hybrid models. Combine several payment options at once. They are more difficult to manage, but the webmaster gets more opportunities to earn.

How to choose?

Choosing the appropriate option, take into account the following nuances:

• target audience. To promote the promotion was active and fruitful, it is very important that the offer corresponds to the interests of the target audience;
• the level of competitiveness. In conditions of high competition, it is difficult to get a high income. But too low competition should alert you, because it is an indicator of the lack of demand for a product or service;
• reputation of the advertiser. Cooperate only with proven, reputable advertisers who guarantee timely payments. You can find them by reviews of other webmasters;
• seasonality of the offer. Not all existing offers are relevant throughout the year. Some of them are popular only on New Year holidays, during the summer vacation season or other specific times;
• conversion and payment terms;
• geo. Check if the offer is suitable for the region of its planned promotion, so that cultural peculiarities and language barriers do not hinder your company's success;
• marketing materials provided by the advertiser;
• testing of the offer, its optimization.

Top offers from the leading Affiliate Networks, look here.

Conclusion

The right and successful choice of an offer is the key to successful affiliate marketing, getting a high and stable income.