How a webmaster should prepare for Black Friday

Black Friday is the perfect time to boost sales. Shoppers love big discounts on online marketplaces and in regular stores. Everything is on sale: clothing, electronics, accessories. People look for the best deals at point of sale merchandise to save money on gifts.

Black Friday is popular for several reasons. One reason is that customers can buy the items they want at a reduced cost. Often, retailers announce discounts in advance to further increase customer interest. People all over the world look forward to Black Friday to participate in the sales. Websites are seeing an increase in traffic and sales are breaking all possible records.

Last year, the number of shoppers increased during the sale period. You can look at the statistics to estimate the sales volume:

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1. Repeat purchases increased by 180% during this period.
2. More than 90 million people made purchases using the Internet.
3. Online sales brought in $9.8 billion dollars for merchants.
4. 76.2 million customers came to stores to shop.

Customers paid attention to popular products. The average customer spent $875 in stores. The sale period was an important event in commerce. Last year, spending on virtual shopping increased strongly.

Initially, sales appeared in America, but over time Black Friday reached other countries. Residents of European countries and the CIS are waiting for the sales. For the entire last year's sale period, buyers spent almost 10 billion dollars. It is possible that in the future the figures will only increase.

The most popular GEOs

The trend for promotions and big discounts continues to bring different countries closer together. In Germany, sales take place both on aggregators (Blackfridaysale.de) and large virtual stores (Zalando, Amazon). Saturn and Media Markt are considered the leading retailers that keep up with their competitors in terms of promotional offers.

On Black Friday, countries break records for the number of sales. All over the world, shoppers look forward to the period when they can save money. At affordable prices, customers find the most popular items for sale. Favorable deals are found in the electronics, travel, and apparel categories. Home goods and accessories are sold inexpensively.

Suitable offers for targeting

Targeting is set up for a wide target audience, because buyers of different ages know about the sales. The following products are very popular: clothing items, electronics, household appliances, small things for the home.

The webmaster will be able to run suitable offers for women and men. It is recommended to set a wide age range, but do not include young people. People under the age of 20 are often unable to budget for expensive or cheap purchases.

Tier 3 countries require special attention. Take into account that people in small villages will not be able to order goods if there is no delivery. Traffic brings pennies to the webmaster, so there is no point in spending a budget on the target audience.

Goods that are popular

During the sale period, the demand for different categories of goods increases. The most popular groups of goods:

• shoes and clothing: jackets, coats, sports and classic shoes;.
• electronics: TVs, home appliances, tablets, smartphones, game consoles, laptops;
• furniture, textiles and original decor.

The popularity of other goods can decrease and increase. The listed goods items are always in high demand among customers.

Examples of effective creativity

Any promotion will bring more profit to the seller if the advertising is effective. Especially for Black Friday are created such creativity, which cause customers interest and attention. When creating creativity, you can adhere to useful recommendations:

1. Clear offer to the customer. Give the customer information about the discount, special offer, promotion. Try to emphasize the benefit the customer will receive.
2. Memorable headlines. When creating headlines, use short phrases with numbers. The phrases “Discounts up to 50%”, “Half-price sale” are well suited.
3. Emotional content component. Use emotional content to grab the attention of customers. Tell about the advantages of products, the benefits of buying products.
4. Visual content is liked by customers. These are attractive and quality product photos, effective visuals.
5. Time-limited offers. Use phrases that create a sense of urgency. Such phrases motivate customers to buy quickly.

Other important things

Preparation for the main sale of the year is divided into 2 parts. The first part of the preparation is done in advance and the second part is done during the sale period. The first part consists of simple actions:

• a few days before the action, start advertising the product to attract the attention of buyers;
• check the performance and functionality of the site.

Actions on the day of the sale:

1. Offer buyers discounts, promotions, gifts, free shipping and other “pluses”.
2. Increase your advertising budget. The auction will be full of offers from taggers, marketers, webmasters.

Check the statistics that show the effectiveness of different offers. It may be necessary to abandon some options.

Conclusion

People are looking forward to Black Friday. Such a trending event attracts the attention of webmasters and buyers. Best buy items sell well with the right preparation. It is necessary to create interest among buyers, invest in advertising, and increase traffic. Black Friday theme is necessarily used in creativity.