What an offer is and what it is for

With the help of an offer you can offer customers services, goods, other products. Such an offer should have a call to action. Offers show the benefits of buying goods, information about discounts and promotions, information about all current methods of delivery. The steps to purchase the product are also described in detail.

Follow the link and choose the TOP offers to work in Affiliate marketing.

Using offers in marketing

What is an offer in the field of marketing? It is an offer that has been created with users' wants and needs in mind. Offers are placed on social networks, websites, and advertisements. When creating offers, the interests of potential buyers are necessarily taken into account. Marketers apply popular techniques in order to motivate people to buy. Such methods can be used:

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1. A detailed explanation of all the advantages for the client. Often a time frame is set so that a person orders the product faster.
2. Marketers offer the product to a specific target audience, not the public. For example, the bed is offered only to those customers for whom a comfortable sleep is important.
3. Specialists answer possible questions of buyers in advance. The offer mentions not only affordable prices, but also original products.

The main types of offers

Offers are categorized according to their ethicality and legality. All types of offers:

• Gray Offer. In this variant of the offer a little exaggerated promises for buyers and even there is a slight deception. In all likelihood, the product will not perform as the marketers promise. The small print may contain information about an additional fee for an app or other product. Gray offers include games in virtual casinos, weight loss aids, some online applications, medications for diseases;
• white offer. There is no deception in such offers. If electronics or appliances are sold, the buyer gets exactly what he needs. With the help of white offers, toys, accessories, home goods, clothing items are sold. Offers are used for the services of photographers, interior designers and other professionals;
• black offer. In offers of this type there is deception. Some offers have dangerous programs installed that are designed to steal money from bank cards. A virus embedded in the application will withdraw money or cryptocurrency.

Popular verticals of offers

The specifics of the offers are different, they belong to several categories:

1. Merchandise business. This includes branded products as well as quality copies.
2. Betting. Betting on cybersports and traditional sports.
3. Dating. Offers are dedicated to dating apps and sites. Users may be offered casual hookups, serious relationships, or explicit dating.
4. Gambling. This is a game for money, offers virtual casinos, popular card games.
5. Adalt. Offers are focused on people of legal age. Offers are created for adult games, products to improve male potency.
6. Nutra. The category includes various products designed for health and beauty.
7. Sweepstake. These are draws with gadgets, prizes or some certificates. Participants sign up for a promotional subscription and agree to provide personal contact information.

For a comprehensive overview of key verticals in Affiliate Marketing, see here.

All parameters of offers

The important parameters for selecting an offer are competitiveness and additional features. You need to choose offers that offer potential benefits. Other parameters of offers:

• GEO to advertise a particular offer. According to GEO, countries are divided into 3 categories, taking into account the level of income and quality of life of citizens. The tier1 category includes the richest countries. The tier3 category includes poor countries, and the “golden mean” is occupied by tier2;
• Hold or waiting time. During this time the quality of traffic is checked and then the money is paid out;
• Bid amount. The specialist receives a certain amount of money for 1 targeted action;
• Cap or limit on the amount of traffic that is accepted. The limit is set by advertisers in order to evaluate the quality of traffic. Other actions of the webmaster will not be paid. If a limit of 50 conversions is set on an offer, the webmaster will only get paid for that number;
• landing page. When you click on the promotional offer, a landing page opens. Sometimes potential customers see several variations of the landing page;
• upsell or % of confirmed target actions. A targeted action can be a confirmation of an online order. The user takes a call from a call center to confirm the order. The webmaster gets paid for the appraised lead. If the percentage of confirmed actions is high, the rate increases. If the appruv is 75%, then out of 100% buyers 75 people confirmed their order.

Basic payment models

The following payment models are suitable for offers:

1. Cost per Action (CPA). Webmaster receives money for registration, downloading applications or other targeted actions.
2. Pay Per Install (CPI). A webmaster receives a certain amount of money for installing an app.
3. Pay Per Purchase (CPS). A payment is made when an engaged lead facilitates the purchase of a product.
4. CPC or PPC. Payment is made for clicks that users make. This can be clicking on a link or clicking on an advertisement.
5. DOI and SOI. In the first variation of the CPL model, you need to confirm the action by e-mail after filling out the form. The SOI variant provides that the webmaster receives money for users who have registered or simply filled out a form. In the SOI model, you don't need to take 2 targeted actions.
6. Pay Per Lead (CPL). If a lead provides contact information, the webmaster gets paid.
7. Revenue sharing (Revshare). A lead generates revenue for the advertiser. The webmaster receives a percentage of that revenue. In most cases, the rate is 40-60%. Revshare is actively used in betting and gambling. The webmaster receives a percentage of the amount that the client gave on games or bets.