What will happen in 2025 with affiliate marketing in popular niches?
The affiliate marketing market has been undergoing numerous changes lately. Even more significant changes are in store for it in the future.
All verticals face challenges from time to time:
- Gambling. Google Play changed the rules and started using PWA apps. This has led to a significant increase in competition.
- Financial Offers. Changes in the rules complicated the work of webmasters and created inconvenience for users.
- Mobile subscriptions. Changed regulatory requirements created problems with running traffic.
- Nutra. There has been a drop in approvals, with some affiliate programs announcing closures and many large teams favoring SS/Trial models.
Nutra: why consider Asian markets?
Working with Latin American and European countries has become more complicated. There are two ways to solve the problem: change the market or test new, more efficient schemes all the time.
The most promising direction today is Asia. Of the European countries it is worth working with Spain, Italy and France.
Why is it important to choose the right advertiser?
Not all advertisers have reacted to the innovations and changed with the market. Many decided to do nothing, and for nothing. Optimization of the funnel should be engaged not only by webmasters, but also by advertisers.
The following measures will help advertisers to increase efficiency:
- product improvement;
- optimization of sales funnels and scripts;
- involving R&D department in the process of testing new approaches.
What should inexperienced webmasters do?
Beginners should not start working with the most popular GEOs, such as Romania, Hungary or Chile, where competition is high. Auctions are overheated on them, and a lot of advertising is directed here. People living here have inherent banner blindness, making it difficult to get conversions. Therefore, webmasters have to spend a lot of time constantly testing creativity.
It is better to start working in accessible markets, for example, the CIS. Here there is a clear mentality, inexpensive lead, which allows you to test different approaches and gain the necessary experience. To start sales requires at least two thousand dollars. If you decide to work in expensive geos, you will need three to four thousand dollars for testing. In case of success, the net profit is able to reach 1300 dollars with an ROI of 30 to 40%.
Main traffic sources and trends in the gambling sphere
- There is a constant increase in competition in PWA applications. Currently, this is the easiest way to run traffic to apps.
- It is worth testing not too popular programming languages, as such applications successfully pass moderation.
- The success of any advertising campaigns is eighty percent dependent on the creativity used by the webmaster.
What does the regulation expect?
Regulation of iGaming in sought-after GEO is getting tougher. However, webmasters continue to run traffic to them despite the restrictions.
Where is it better to curl traffic?
Affiliate marketing is characterized by cyclicality, outdated methods eventually return lost effectiveness. Therefore, Influencer traffic may be making a comeback in the near future.
Among teams, there are some that are testing iOS apps, although this niche is expensive. It is unlikely to be run en masse, but for teams with significant budgets, this option is promising, as competition is lower on iOS and the quality of traffic is higher.
Affiliate marketing in finance
Tests require a budget of $1,400 or more. You need a good understanding of this niche, significant budgets and experience to make a profit. Newbies are better off joining a team already working in this vertical.
What is better to run: direct offers or showcases?
Financial showcases have a number of features. They provide users with more options, which leads to higher click-through rates. However, due to the high competition between different loan offers, there may be a decrease in conversion.
Direct offers are more effective in mailings, in which it is desirable to include information about the size of the loan and the ease of obtaining it. But due to the gradual tightening of legislation, there is a drop in conversion rates.
What does the next year have in store for microfinance organizations?
In the summer of 2025, a law regulating the process of loan restructuring is scheduled to be enacted. Loan repayment terms will be changed and this will change the market. However, key players will be able to adapt quickly to the changed operating environment.
Mobile subscriptions
This vertical will not lose its stability. It is important to use reliable payment systems to succeed in this area.
Traffic sources
The bulk of traffic comes from social networks. TikTok and Facebook are best used for mass runs.
Changes in user behavior
To solve the problem with boring ads for the audience, you should use thoughtful products and quality creativity. You can expand your audience through Latin American, Asian, and African markets, which are growing rapidly.
What offers will be popular?
The interest of users is shifting in the direction of long-term subscriptions. Streaming services, educational platforms, programs and games for children will be in trend.
Results
Affiliate marketing will become more complicated next year, but the opportunity to earn on it will remain. To take advantage of it, webmasters need to adapt to the changes that are taking place, do not be afraid of experiments, and constantly test new approaches.
