Iterations in ASO optimization
The approach to ASO optimization should not be unambiguous, because the result of such an approach will be insufficient to improve the position of the application. It is important for developers to regularly analyze and collect statistical data, adjust the application, make certain changes. Regular iterative actions to change the ASO metrics for the better should be a must. Read the article about “The role of ASO optimization in app promotion” in our website blog.
What is iteration in improving the structure and efficiency of applications
Iterations, by their definition, are repetitive actions that are designed to produce certain results. Each application can have a different position taking into account the time of the year or day of the week, the volume of competitors and other parameters. If previously a key attracted users, over time the word, expression, may lose relevance. This type of change is important to properly track and have a good adaptation to maintain favorable positions.
The developer can not assume what position the application will have in the ranking. In the initial stage of optimization actions, the most relevant queries cannot be accurately predicted. Analyzing actions, competing positions and the use of special key selection services also cannot be a guarantee of success. After the initial placement of the position on the platform with applications, it is not always possible to get the intended result and requires careful work with the title, description. Additionally, graphic and visual elements need to be optimized. It is necessary to take into account the ever-changing preferences of users.
Keyword optimization in a single variant is not a comprehensive solution, you need to make changes and adjustments to the application. You may have to build new tactics or change the semantic core.
Work with competitors should be carried out constantly, because there is a constant change in the market. Competitors are also trying to iterate and try to reach the volume of app installs. You need to keep in mind that new changes in the ranking analysis of the Apple app store happen every 72 hours. Therefore, regular iterations allow competitors to get high positions.
The main types of iterations
In terms of ASO iterations, optimization can be narrowly focused. Not always the actions can be more extensive, you can work on one direction, for example, to improve the semantic core. A basic system for dealing with iterations includes:
- defining goals, objectives;
- using analytical tools for competitors, keys and other important factors;
- identifying effective keys to optimize;
- improving title structure, description and other metadata;
- evaluating results based on search ranking or download volume;
- repeating the process for next activities based on lessons learned so far.
Types of iterations depending on the goals set to improve structure and appearance
To increase reach
Repeated iterations for scope aim to improve the rendition positions for queries and increase the number of app installs generated by users. In this type of iterations, it is necessary to work with semantic categories and keys. At least 2–3 iterations should be performed to weed out irrelevant queries.
For narrowly targeted keywords
In this case, it is necessary to work with the most effective keys. A certain optimized application should often hit in the search engine, be in the leading positions. Such iterations are aimed at narrower types of queries. First, it is necessary to identify the most promising in terms of promotion potential categories. Then you should select the most precise keys to get into the sphere of activity as specifically as possible.
To increase download, install activity
The activity and popularity of app downloads can improve if you choose the appropriate types of iterations. The visibility of the app for potential customers should be improved and keywords should be worked on, finding the most effective ones in terms of relevance. It is necessary to work on thematic sections to get top positions in app stores. It will also require working out the visualization, graphical details so that the product is sorted into different category according to the kind of theme.
Bottom line
Constant monitoring in App Store Optimization is essential for successful iterations. It is necessary to observe search queries and analyze the actions, development of competitors. Thanks to iterations, it is possible to react in a timely manner to changed conditions in the list of applications on the trading platform. Iterations should correlate with the sphere of application orientation, so you can't sell an application for sports, fitness as an interface for pets.
