TikTok as an effective source of traffic

FB and Google are reliable platforms for promotion, but they require large financial investments and strict control, which creates high competition. However, do not despair - there are other platforms with many users, the main thing is to know how to attract and monetize them. In this article we will consider the possibilities of using traffic on TikTok, tell you who it can be useful to and how to use it effectively for business development.

What is TikTok in simple words

TikTok is a platform for publishing small videos. It couldn't displace YouTube, FB and Instagram, but it has changed the content standards a lot. Short videos are now in vogue instead of text content and static images. The app has become popular among people of all ages.

TikTok Target Audience.

TikTok has a wide variety of users who differ in their interests, age and gender. The service is actively used all over the world. The main part of the audience is made up of men and women 25–44 years old. According to Similar Web, they are interested in at least five topics:

• 

• Consoles and computers in various modifications;
• pornographic and erotic materials;
• design, UX/UI;
• SOFTWARE;
• news.

On the site, you can place materials in different formats, focusing on the target audience.

How to run traffic

On TikTok, as in other social networks, there are two types of traffic: paid and conditionally free traffic. Before you start using all available channels, you should familiarize yourself with their features.

Conditional free traffic

Conditional free traffic does not require payment. However, you need to purchase additional resources such as an anti-detect browser, proxy server, VPN, virtual numbers and other necessary tools.

Method #1: Posting through personal accounts

To promote a brand or product on TikTok, it is recommended to create several accounts and leave them inactive for a while. Then you can make publications by placing links to the desired site in the profile header. It should be taken into account that TikTok does not allow plagiarism, so to attract the target audience you should create unique content yourself or purchase it from bloggers or freelancers.

Method #2: attracting traffic through comments

TikTok gives users the opportunity to add active links to their comments. However, using so-called “affiliate marketing offers” can lead to account blocking.

To increase reach and build credibility, it is recommended to leave natural comments in popular posts. To increase credibility, you can put likes under the comments of other users. If the target audience likes the comment, they will go to your profile and follow the link in the description to Telegram or another social network, where an offer will be waiting for them.

It is important to remember that you can leave no more than 500 comments within a day.

Paid traffic

To attract paid traffic from TikTok, it is not enough just to spend on materials. You need to invest significant resources in promotion.

Method #1: TikTok Ads

Experts advise promoting your offers through TikTok Ads. To do this, you need to choose a target, an advertising format, develop targeting and set a rate. All this can be done using the official step-by-step instructions. However, it is worth considering that not all proposals and creativity will pass moderation. In addition, if you try to place prohibited information, you will need to bypass a possible block.

Do not know what type of bid to choose? Follow the link and read the article that details two types of bidding strategies on TikTok.

Method #2. Promotion through bloggers

For professional promotion and promotion of your project, you need to find a blogger with the right target audience. There are two ways to establish contact with the Influencer: directly or through the platform. The first option is economical, the second is reliable. With the help of the platform, you can be sure that the blogger will publish the right post at the right time.

Which accounts are better to use to maximize traffic

There are two types of accounts on TikTok: personal and agency accounts. Personal accounts are user profiles. They are cheaper than agency pages, but may lose some of the features and trust of the audience. To put links in the profile header, you need an account with customized advertising campaigns and a thousand subscribers at least.

Agency or business accounts are more reliable than personal accounts and offer more tools and the ability to launch several campaigns for different products at once. They are a fairly reliable source of traffic for any topic.