Affiliate marketing through mobile applications
Cell phones have quickly become an integral part of our lives. Compact and functional devices have replaced several devices at once, allowing not only to make calls, but also to play games, communicate, read the news, search for useful information. Therefore, modern webmasters should not ignore this niche. In this article we will talk about how to pour traffic through applications for mobile devices, where to look for offers and consider other important nuances.
Promoting offers through smartphone apps
Smartphone apps now easily embed links or even target sites using webview technology, which is actively used for traffic flooding. The undeniable plus point of affiliate marketing through apps is that it does not cause any doubts among users. Applications are downloaded from the App Store and Google Store, where they are pre-checked, so users trust them much more than any one-page sites.
On top of that, apps are a great tool to keep in constant contact with customers. Users are unlikely to delete the app and even check it periodically, which is clearly superior to a landing page, which can easily be closed after a few seconds and is unlikely to be opened again.
Affiliate marketing from smartphone apps can be done in any vertical. Although Google and Apple have imposed a ban on publishing apps with sports betting and casino, nothing prevents you from specifying a different category like a calculator or a flashlight. In this case, moderators will surely let the app into the store. Apps in the health vertical are a win-win.
Where do I get the apps?
The most important question is where to get an app? If you don't have skills in writing apps, then it's worth taking these options:
- Apps from affiliate programs. Many affiliate programs provide free access to their applications, but you need to take into account that they are often used for such purposes, so their advertising can fall under the blocking on different sites for promotion. Do not forget about negative comments from users, which can badly affect your statistics. Affiliate applications will be the best solution for beginners, or for testing new affiliate program providers. Find a cool affiliate for you in the site rating at the link;
- An application created for an offers. The mobile utility is completely designed for your purposes. The problem with this option is that it is very problematic to find those who are ready to provide the appropriate services;
- Renting an application. Now extremely popular is the service of renting applications for affiliate marketing. There are two main options of payment: for an application or a specific lead. In case of renting an entire application, you will have to invest a lot, but all the earnings will go to you. In the second case, you don't even need to prepare a starting budget, but you will have to forget about a part of the traffic;
- Purchase of applications. Expensive but reliable option (if it will not be blocked in the store), for the promotion of which you can use a variety of ways;
- Ordering app development. The most expensive method, which will be suitable only for large teams. On the plus side, it can be noted that each element of the application will be made taking into account your wishes.
How to promote the app?
The easiest option is through Google UAC and Facebook. Both platforms do not impose a ban on the promotion of the application, and it is much easier to work through them than just pouring on links. In addition, many webmasters are very familiar with both tools, so there are unlikely to be any difficulties with them.
A less common, but also interesting, method is advertising an application through other applications. The plus side of the method is the presence of a warmed-up audience. Let's say, if you pour on the gut, then you can safely count on a huge conversion rate when buying advertising in weight loss apps. You can use banners, native ads, videos or even motivation for bonuses specific to the apps as advertisements.
Push traffic should not be forgotten. While it is affordable, it remains quite high quality, and advertising always looks quite organic. A more extensive list of networks with Push traffic can be found here, https://affcommunity.org/reklamnie-seti/.
The most difficult variant is promotion through the market. For this purpose, ASO-optimization is used, a competent approach to which will help the application to quickly fly to the top of the rating and even receive conditionally free traffic. The method requires an understanding of how the market is implemented, it is necessary to competently select a logo, keywords, etc.
Conclusions
Mobile affiliate marketing will be a great tool due to its functionality, wide range of verticals and the ability to promote on a variety of platforms. It is great for beginner webmasters with a small budget and for affiliates with impressive experience.
