Top 5 content trends in 2025
During the New Year holidays, people take a break from social media and the internet. In 2025, social networks will use popular trends. We offer readers a list that includes the 5 most relevant trends. Take into account that the content in social networks will be adjusted to the new realities.
Some trends are not exactly new, but this trend can be called a long-term process. Trends can take months and sometimes years to develop. Well, let's take a look at the top 5 content trends of 2025.
Use of personalized content
Content used to be created with the target audience in mind. Experts divided the audience into several segments within certain communities. If your blog is about marketing, the content is for beginners, experienced entrepreneurs and real pros. The situation now is that people don't find useful content in other people's content. In 2025, every piece of content should be customized for specific user groups.
A popular trend aims to get large blogs to focus on a more narrow specialization. A separate blog can be created for each voluminous topic. From this trend stems the next trend of 2025.
Subscription to paid clubs
The story can't be called new, but it continues to be popular. YouTube has long offered unique paid content to subscribers. Equally relevant is paid content in Telegram, which gives access to useful copy protection tools. The trend is a mass phenomenon, not a solitary one.
We believe the trend in question has to do with content personalization. Social media users want to be part of tight communities that are created by the author. Users don't want expensive courses offered by bloggers or influencers. Effective paid subscriptions are inexpensive and give people a lot of useful information.
Content doesn't get to random subscribers because authors only offer their content to an interested audience. You should not forget about the trend to shut down blogs.
Use of video content
Vertical formats in the Instagram social network are used for more than 4 years. On YouTube everything started exactly with horizontal formats, and later Reels and short videos appeared. Shorts are vastly inferior to TikTok in terms of popularity. Not all content creators need to target podcasters.
You can learn more about Reels in this article.
The backbone in social media in 2025 could be proper editing and beautiful visuals. You need to test different options to create your own strategy. Video contributes to the fact that the users stay longer on the page. As a result, the webmaster will be able to earn more money on advertising.
The main message of 2025 - don't waste your time creating uninteresting content. Social media has long been a business, not just a platform for entertainment. If engagement is high according to statistics, the platform is doing well. All social networks will gradually move towards interesting video content. Maybe some videos are not too high quality, but they will be used.
Storytelling, stories
Have you given up keeping an Instagram account because you're tired of posting storytelling? Then familiarize yourself with the bad news. In 2025, people are further along in viewing stories on Instagram. Advertising limits continue to apply, so bloggers are thinking several steps ahead. There is an increasing amount of quality content on the platform every day. Take into account that no one will watch your stories without storytelling.
Combine different formats and content types
Combining different types of content used to be a simple recommendation, but now it's a dire necessity. Content creators like certain formats, and some types of content make you sick. Social media work cannot be disliked by an author if it is profitable.
Dreaming of getting good results? Combine 3-5 content formats and move to new platforms. Create unique content, offer your audience variety, and don't forget about popular trends. Combining different content formats is the best decision. Do not fall for unprofessional appeals and do not believe those people who talk about moving from one social network to another. Only with this approach you will get good results in social networks.
